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83zero Ltd
,
Telford, Shropshire
Account Based Marketing Lead
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Job Type: Full-time |
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Salary: £65,000 per annum |
Overview
Account Based Marketing Lead Location - Wolverhampton - Travel to UK client sites required Salary - £65,000 - £70,000 This is a fantastic opportunity for an Account Based Marketing (ABM) Lead to join a global leader in technology services and digital transformation. As the Account Based Marketing Lead , you will support the development and promotion of the Service Catalogue and go-to-market offers, by driving campaigns which are prioritised by the Executive Team. The Role Lead generation and delivering qualified sales leads for the Customer Facing Groups and I&T Relationship Managers to follow up and close Support sales pursuits and wider campaigns Develop strong relationships with I&T, CFG, delivery and CTO functions Develop strong relationships with the client organisation (marketing, PR and media relations) Develop a professional and standardised "look and feel" for all materials within the group marketing guidelines Work with the Innovation, Product & Portfolio Management team within I&T to develop compelling propositions to take to market Devise and execute compelling marketing campaigns Establish innovate routes to market, including Digital Marketing and Social Media Support and drive external public events and support partner events Manage sponsorship activities and third parties Essential Skills Experience of working within Public sector organisations Solid understanding of public sector bid processes and experienced in converting big business bids into qualified deals Must be sales and marketing savvy - linking between the two disciplines Excellent communication and customer facing skills Ability to converse technical language to business users Solid relationship building ability Experienced in running complex technology and service-based campaigns Demonstrable experience in lead generation Sales and business development focussed Ability to build strong relationships with sales and delivery Experienced in digital marketing campaigns (including social media, CRM - Salesforce) Must be eligible for SC clearance For a further discussion, please contact Lisa Foreman at 83Zero 83zero Limited is a boutique consultancy specialising in IT Recruitment. We provide high quality interim and permanent senior IT professionals.