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MVF
,
London, Greater London
Digital Marketing Specialist
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Our Story MVF is one of the UK’s leading customer generation companies. We are a rapidly growing business - we topped the Sunday Times Tech Track, and since then grew 278% per annum before tripling in size again. We now employ over 350 staff in the UK and USA, and conduct marketing activities in more than 120 countries. We are on a mission to accelerate our clients’ growth by building the world’s most effective marketing platform through a passion for data, relentless innovation and the development of world-class teams. Our MVF Values Company culture is very important to us, and that is why we were voted in the top 6 places to work in the Sunday Times Best Companies List 2017, and why we are constantly looking for ways to make MVF an even better place to work. As well as providing a fun and inspiring workplace, we have clear values that inform everything we do, ensuring all of our teams are driving to be world-class, constantly innovating and inspiring positivity in their colleagues. We don’t just talk about our values, we live them. Drives to be World Class Works Smart and Delivers Fast Loves Innovation Helps Other Succeed Earns Trust Inspires Positivity Our Team The Publishing team is responsible for all of MVF’s websites and is tasked with making sure they are all operating at a world-class standard in terms of quality and performance. The department consists of: Rand hubs - set the strategy for our brands and are responsible for ensuring they achieve commercial targets. The Content team - is responsible for the production of all of our content and assuring it is of the highest quality on all of our sites and ensuring they meet their organic traffic and revenue targets. The SEO team - is responsible for setting the SEO strategy and for implementing technical SEO changes on all of our websites. They are also responsible for delivering industry-leading link building campaigns. The Role The Deputy Editor will work closely with the Editor to define the overall strategy for the brand website and ensure this is delivered with a goal of achieving commercial business targets. Together with the Editor, the Deputy Editor will ensure a world-class content strategy is set and that there is a content pipeline for the content team to deliver. They coordinate with technical SEO, tech, marketing operations, video and outreach teams to execute and deliver the brand roadmap. This role is crucial to the smooth running of each publishing brand and requires strong organisation, communication and project management skills. It is a central role with significant strategic and operational value. Responsibilities: Support the Editor to devise a Publishing brand strategy to achieve or exceed business targets across revenue streams. Commission articles that have a high strategic value and enable the team to achieve its commercial and brand goals. Use data from STAT, Google Analytics and keyword research tools to develop the content strategy. Coordinate with stakeholders working on the website from around the business (SEO, PR, Brand, CRO, Tech). Support the Editor in setting the highest editorial standards for the brand. Work with the CRO team to deliver identified tests. Coordinate with the Technical SEO team to ensure all content is optimised for commercial search strategy and support the delivery of high-value SEO projects that will improve the website. What Success Looks Like: The editor is well supported in key strategic areas. Commercial strategy achieves core business goals. Long term brand vision is well balanced with short term performance. Most effective levers to accelerate performance identified and actioned. Our Ideal MVFer: Commercially astute with problem-solving ability. Proactive and driven with an ability to get things done. Experience in handling multiple concurrent projects and task lists. Deep understanding of many types of content - product reviews, how-to guides, breaking news, features, investigative, trends etc. Good understanding of organic search. Proven ability to create content briefs that deliver high-quality results. Proven history of working collaboratively - and successfully - across departments, including Product & Tech, Data, Sales, Marketing, Outreach & PR. Strong communication skills to keep all stakeholders informed about content production projects. Passion for delivery of strategic milestones. Ability to identify and report on key metrics to illustrate content production performance. What we offer: Individual training budget to spend on your professional development. Unlimited book allowance. Huge range of sports and culture clubs. Free healthy breakfast.