Head of Growth

Guider ,
London, Greater London
More Details
Job Type: Full-time
Contract Type: Permanent
Salary: 45000 - 65000 per annum

Overview

TLDR We are looking for a Head of Growth to own Guider’s Growth and Marketing strategy and execution.   The Company. Guider is on a mission to give everyone access to the career and personal development they deserve. Our AI-powered mentoring and coaching platform connects the best mentors in organisations with those looking to learn and grow, creating an impactful culture of knowledge sharing and self-improvement. We're already working with some of the world's best known brands to help them develop their people, including Marks & Spencer, LVMH and Aviva. See this  M&S case study  video showing the impact we are having   Guider also partners with companies who have a forward-thinking purpose. With this, Guider can tailor mentoring and coaching programmes to helping improve Diversity & Inclusion, Women in Leadership, High-Potentials and much more. If you're passionate about either self-development, mental health or diversity, then read on   The Role. As the Head of Growth, you will be responsible for Guider’s  bottom line by owning the intersection between sales and marketing.  An ideal candidate is someone who has B2B marketing and growth experience, ideally in a SaaS scale-up. This role would be responsible for the development and management of B2B marketing activities at Guider. With a focus on acquiring new customers through various marketing channels, including (but not limited to): PPC, SEO/SEM, paid social, email, social, webinars, lead nurturing, and analytics.  Also, we’re after a strategic leader who can balance big-picture thinking while being able to execute based on rapid experimentation. On the strategic side, you will be involved with providing revenue models, trends and new opportunities for growth. Reporting to the Founder.   The Responsibilities. Plan and implement B2B digital marketing strategies across all channels Establishing and managing all digital advertising  Ownership of marketing lead generation Ownership of marketing metrics: tracking and reporting learnings and growth to assist business development Industry analysis to inform sales process and direct Guider’s positioning Ownership of growth/revenue models - short term and beyond (12-24 months) Researching and proposing additional opportunities for growth.   About you. 5 years in a B2B Growth or Marketing role 3 years in a scale-up/ Hyper-growth startup. A track record of exceeding revenue goals and consistently hitting targets An analytical mind and love of data Ability to think strategically and commercially  Experience establishing marketing channels from scratch Entrepreneurial mindset with a hunger to hit goals, learn by doing, and own entire areas of marketing Good understanding of Google Analytics and Google Ad Words (required) Good understanding of a variety of SEO tools such as Moz, SEM Rush, Ahrefs Exceptional organisational skills with the ability to manage multiple projects at once Ability to work agile - being comfortable with continuously shifting priorities A love of teamwork and collaboration   The Benefits of Working at Guider. You will be part of a growing technology startup and help shape the future of self-development. Guider cares deeply about helping the technology industry become a more inclusive and diverse place and we work hard to lead by example.   The Perks. Free Food: Free Lunches on Thursdays and Fridays, via Feedr (Deliveroo for businesses). Unlimited breakfast: Every day. Breakfast (cereal, yogurt) and healthy snacks, nuts and fruit. Free drinks: Unlimited Beer and wine, Unlimited soft drinks, freshly ground coffee 25 Days Holidays A World’s Best Accelerator: We are a startup, amongst dozens of other startups.  

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