Marketing Manager - B2B

EMR ,
London, Greater London
More Details
Job Type: Full-time
Salary: £40,000 per annum

Overview

Responsibilities Work in partnership with your key stakeholders to understand their sales requirements and challenges, and devise comprehensive marketing strategies to help drive organic growth Design and implement the marketing and communications plan including B2B content to increase awareness and lead generation Map the customer journey, and plan and deliver integrated marketing campaigns (acquisition, retention, cross-sell and up-sell) and sales enablement initiatives, utilising a variety of marketing channels, with a 'test and learn' approach With the key objective of lead generation, manage a variety of events, deliver email campaigns, generate and distribute innovative content, and maximise the promotional opportunities available through industry partners and associations Requirements: Experience in a marketing department or agency, preferably within the insurance / financial services or B2B technology Understanding of the various marketing and communication components Experience in B2B financial services Track record of Mailchimp or another similar e-campaign platform Knowledge of Abobe Creative would be an asset Salesforce knowledge would be an advantage Good Microsoft Office skills particularly in Excel UK financial services experience is essential UK experience essential

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