Marketing / Product Marketing Executive

Louis~Hampshire ,
London, Greater London
Job Type: Full-time
Salary: £25,000 per annum

Overview

Marketing Executive / Product Marketing Executive £25k, plus Bonus and Benefits The client is a multinational Group which provides leading-edge technology solutions. These are deployed within a variety of environments for B2B customers across SME, Enterprise and Public Sector. Collaborating closely with marketing colleagues, in particular Product, the role will be involved in creating and implementing multi-channel campaigns to raise brand profile and support quality lead generation for a suite of solutions. The role will be involved in and support the development of campaigns across a broad mix of channels and media, including social media, email, PPC, website and display, events, press and PR, promotional materials. The role will support the development of marketing content, for example case studies and thought-leadership campaigns. You will have utilised customer and market data to inform, target and plan campaigns, and should understand the importance of marketing analytics, and using this to inform future activities. The role will work with the wider marketing team in terms of resources and sharing of expertise, as well as coordinating with agencies as required. Candidates will be looking to build on existing marketing experience, supporting the development, delivery and measurement of campaigns or communications, or product led marketing initiatives. You need to be highly organised, able to prioritise and manage tasks effectively, and be a confident communicator, comfortable working in a dynamic team environment. Experience may have been gained in a variety of sectors, ideally B2B.