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VMA GROUP
,
London, Greater London
Marketing Manager - Digital
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Job Type: Full-time |
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Salary: £50,000 per annum |
Overview
- Sit on Digital Leadership Team - Global role / Multi-national organisation - Board level exposure Are you a tech-savvy B2B marketer with experience of working in a large, matrixed, multi-national organisation? Are you an ambitious, self-starter with a "can-do" attitude, adept at managing and influencing senior stakeholders? This is an exciting opportunity for a Digital Marketing Manager to develop and lead all marketing activity for its digital practice. The role is broad: from competitive analysis and strategic development of impactful multi-channel, multi-stakeholder marketing activity, through to execution, analysis and improvement - all in a bid to strengthen perception as the organisation at the forefront of all things digital. Key Responsibilities: Develop and implement a business development and strategic marketing plan, pulling together resources from across the business and 3rd party agencies Shape and build the organisation’s digital reputation in the market, helping embed digital at the core of daily activity Plan and implement client strategies - identifying key clients, developing client plans and driving and monitoring progress Review new propositions and advise on appropriate marketing and business development tactics Identify and target key influencers, press and media relations, winning awards, securing high profile speaking slots, creating impactful thought-leadership programmes, and developing alliance marketing programmes with a small number of collaborators Develop digital/ online marketing campaigns (including paid media/ social) Together with the internal communications team, develop and implement a cohesive engagement programme to equip all employees with the messages and confidence to tell and share the Digital story. This could include Town halls, TED-talk style events and Webinars. Competitor analysis and monitoring Skills and Requirements: Proven B2B digital marketing experience, gained in a complex multi-national organisation (such as Technology, Professional / Financial Services or Consulting) Previous experience in digital innovation and transformation Good commercial awareness coupled with creativity and an eye for innovation Highly motivated, willing to take on new challenges and comfortable in an ever changing, complex/ matrixed organisation Strong communication, advanced writing and organisational skills Ability to make connections, build relationships and work collaboratively Ability to prioritise and manage multiple activities VMA GROUP is a leading international interim and permanent recruitment and executive search specialist for communications, digital and marketing. Specialist practices cover internal and change communications, external communications, investor relations, public affairs, marketing, digital and agency services. VMA GROUP has an international presence with five offices across Europe. We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industries supporting planning and decision-making. VMA GROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.