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CvWow
,
Exeter, Devon
Group Marketing Manager
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Job Type: Full-time |
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Overview
Are you a marketing strategist, results driven and a confident influencer? Looking for a new challenge or a broader role with more responsibility? Would you like the opportunity to work for the South West’s largest automotive dealership group? Our clienthave a newly created vacancy for a Group Marketing Manager to work with the digital marketing team organising automotive sales and service campaigns, site profiling enhancement and supporting their dealerships across the south west of England with all social, digital and general marketing activities. What can they offer you? In return for your knowledge, enterprise and hard work as their Group Marketing Manager, you will be offered a range of benefits including: Competitive basic salary Based in Exeter ECOS vehicle Workplace pension (if applicable, via a salary exchange option) Bonus scheme Employee Assistance Programme 22 days annual leave plus bank holidays (equivalent pro rata for part time workers) Cycle to work scheme Refer a friend rewards Life assurance Discounted sales, MOT, products, parts & servicing 8.30am to 5.30pm, Monday to Friday (ad hoc hours on occasion) What will the Group Marketing Managerrole include (not exhaustive)? Development and implementation of online strategy for modernisation Applying a very 'hands on’ manner and attitude to achieve a quality output presented to the highest standards Research, development and application of SEO strategy based on ongoing business requirements Implementation of PPC strategy across best converting channels Development of an effective e-commerce strategy with, ultimately, an end-to-end fully online car purchase experience Devising brand-wide contact plans and communications to retain customer engagement Advising and co-ordinating offline marketing strategies which are either stand alone or compliment online strategies Working with each brand to support and develop their core online and offline marketing, including regular meetings and feedback for each quarterly campaign Working alongside the Westerly BMW Marketing team to ensure alignment of strategy Day to day management of the Digital Marketing Team (Manager, Executive and Apprentice) Reporting to the Group IT Director Could this be the role for me? Previous experience in a Managerial and participative role, possessing the ability and interactive style to manage staff, budgets and diplomatically balance competing end user requests Provable and thorough knowledge of SEO techniques and tools Experience of running and managing PPC campaigns Advanced use of Microsoft Office, in particular Word, Excel and Outlook Experience of at least one social media management tool and CMS with a high standard of IT literacy Adobe Creative Suite, in particular Photoshop and/or Indesign and/or Premier Demonstrable photographic skills Experience of production-grade video capture and editing using a variety of formats and methods Who are they? Our client are one of the 25 largest dealer groups in Britain and the largest in the South West, with 38 franchise dealerships providing customers throughout Cornwall, Devon, Somerset and Dorset with high-quality new and used cars and vans generating a turnover in excess of £600 million and representing a range of franchises including BMW & MINI, Volvo, VW, Peugeot, Skoda along with Jaguar Land Rover, Audi, Porsche, Maserati, Ferrari, TPS, Body Shops and Select Used Vehicles. This is a fantastic opportunity to work for a family run business and if you feel you have the entire skillset to be their Group Marketing Manager, please click 'apply’.