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Fox Recruitment
,
London, Greater London
Marketing Executive
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Job Type: Full-time |
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Salary: £26,000 per annum |
Overview
This is an exciting opportunity for a highly motivated and enthusiastic individual with attention to detail to join this international conference organiser The Marketing Executive is responsible for the marketing of conferences and events both UK and internationally, including the USA and Europe. Skills Required : Marketing Executive Targets • To devise and run a number of marketing campaigns per month keeping to deadlines set • To increase average number of delegates in your sector by a minimum of 5% year on year • To produce effective marketing plans within budget • Negotiating rate card costs to obtain best possible prices for external activity • To achieve management sales targets Duties and Responsibilities: For each campaign the following procedures must be adhered to: • Attend team / sector meetings • Research outside marketing brief to find best channels to market • To look at new marketing channels such as Social Media • Write copy for premail, mainmail, re-mail stages of campaigns. (DM, fax, email) • Make targeted internal data selections for premail, mainmail and remail stages of campaign utilising all data available in house • Source new and relevant data where necessary • Contact all potential marketing partners to set up contra deals - trade associations, newsletters, magazines, websites etc • Build relationships with long term media partners and enhance existing agreements • To work with sponsors in order to promote conferences wherever possible • Maintain contact with suppliers and monitor work in progress (printers, mail house, couriers) • Manage print runs from ISDN through to delivery • Manage mailings from delivery through to land dates • Write and send press releases for each campaign to ensure maximum PR coverage. • Send e-mail campaigns through in house email system • Send fax campaigns using external fax server • Monitor the response of marketing activity • Devise unique reference links (URLs) for each section of the campaign to track web coverage. • Provide handover to telemarketing department • Ensure relevant cross marketing is provided for each conference in your sector • Post campaign analysis to monitor success of each aspect of campaign. Additional Requirements • To maintain effective communication within sector group (production, sales, sponsorship, events, etc) • To establish long term relationships with key industry partners • To maintain effective communication within marketing group • To keep up to date with competitor activity • To ensure effective cover during holiday • Look for relevant lists to develop internal database • Attend conferences to undertake market research. A great opportunity for an experienced Marketing Assistant wanting to move into an Executive role, or a Marketing Executive looking for career development