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MAJOR PLAYERS
,
London, Greater London
Marketing Analytics Manager
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Marketing Analytics Manager - Brand - London Up to £45,000 Generous Benefits Role An iconic and highly-regarded educational institution is on the lookout for a new Marketing Analytics Manager. This Manager will initially be the sole member of the Analytics team but work with a wider marketing team of 60. They will have sole responsibility analysing lead generation and brand awareness campaigns, utilising data visualisation software, drawing conclusions and influencing future campaigns. They will also be working with a third-party agency in developing a custom data dashboard. In the not so distant future there is also the opportunity to build out and lead the Analytics team. Responsibilities Measure, report and analyse marketing channel results and user behaviours Collaborate with channel owners and the wider marketing team to establish KPIs and produce a data dashboard Produce weekly, monthly and quarterly marketing KPI reports and make sure they're understood by the wider marketing team Measure performance of new and existing lead generation and brand awareness campaigns Identify and fill data gaps using internal resources and external agencies Collaborate with wider teams within the business Extract data from multiple sources, check its integrity and produce reports Extract data from various systems using SQL, manipulation in Excel, creation of forecasts and models, and creating reports and dashboards Contribute to the development and strategy of the Analytics department within the institution Requirements Batchelor's degree in a quantitative subject or relevant experience A track record of being able to draw insights and recommendations from analysis and present proposals to external stakeholders Strong initiative with the ability to thrive in a fast-paced environment Excellent communication skills with the ability to engage a variety of different audiences Advanced Excel skills Proficiency in SQL advantageous Experience within data visualisation (Power BI, Google Data Studio) Experience with CRM systems advantageous Experience with Google Analytics, Google Tag Manager, Hootsuit and Optimizely API feed integration experience Experience influencing commercial campaigns through analysing campaign data For further assistance, please review my profile on LinkedIn and connect with me: Search for "Harry Matthes" - To apply for this fantastic opportunity or for further information, please contact: Harry Matthes | DD: 44| - Please note all applications will be made in confidence. Feel free to call me directly.