Marketing & Media Effectiveness Analyst

Blue Pelican ,
London, Greater London
More Details
Job Type: Full-time
Salary: £55,000 per annum

Overview

Marketing & Media Effectiveness Analyst Steep career trajectory on offer to grow into formal management Truly innovative environment Strong culture: somewhere you’ll WANT to work…and stay LOCATION - Central London SALARY - £55k - £65k depending on experience plus strong benefits The Role This role would suit an intellectually curious, bright and client facing Market Mix Modelling expert, with a strong background in Mathematics and Statistics or Economics. In this role you can flex a curious mindset and take a solutions focused approach in order to innovate around this and find new ways to help calculate media spend, delivering improved ROI. Day to day activity will involve marketing mix modelling, building attribution models, segmentations and leveraging a variety of statistical and machine learning techniques in order to solve problems and answer questions for end clients. You will lead on £100k - £200k accounts each year, so experience in project management as well as leading others is key. The Team Working within a small yet growing team of Data Scientists and Marketing Effectiveness experts, you will be the most senior person beneath the Director, mentoring more junior members of staff and supporting the Director in growing and developing the MMM offering. This will involve doing more consulting work with their start-up clients, running more projects co-currently and growing the team beneath you in line with this. Career Development Opps Each individual has a personal career development plan, where you will prepare both medium and long term objectives with your manager, growing and developing through the ranks as well as diversifying your skills along the way. Additionally, the Director’s own personal development story is a great example of the culture of promotion and development on offer; she was promoted to Business Director after her manager moved on and she picked up the reigns, and she plans on moving to head of eventually – leaving a clear pathway for this individual to follow suit. Ethos & Culture Being a true challenger agency, not only do they work with disruptive brands, but they also work with their clients to think about how they can improve their approach to media planning and buying. Fundamental to all of this is their rigorous data driven approach. Data and the consumer have always sat at the heart of the planning process, so you can be sure you will be an integral part of the process. This agency is a genuine market leader, publishing books around groundbreaking approaches to media marketing and advertising; including thought leadership around AI, how technology and humans are merging and how this will affect marketing in the future. We are helping them maintain the momentum they have worked so hard to create, by bringing them people who are able to think differently about how to approach traditional media and advertising measurement and effectiveness. So, if you want to work with a truly progressive and innovative media agency, this is the place for you. EXPERIENCE REQUIRED/RESPONSIBILITES Educated to degree level in a numerate subject Strong background in MMM (marketing mix modelling), digital attribution, segmentation and statistical analysis, including leveraging machine learning techniques Highly skilled in forging and developing relationships with stakeholders and peers Ability to mentor if not formally manage more junior members of staff Ability to tell stories through data; leading on large client accounts, working to grow the MMM offering for the agency Taking a solutions led approach, applying creative thinking and commercial critical assessment where necessary TO APPLY For further information or to apply please contact: Kate McDermott - Managing Consultant Blue Pelican Marketing Share through your CV to Text me on Share through your LI profile if you’re non-active and simply curious You don’t have to have a CV to find a new job We’re always keen to talk to good data experts. For more vacancies which may suit your needs, please visit us at www.bluepelican.com

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