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Parkside Office Professional
,
London, Greater London
Brand Manager/Trade Marketing
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Job Type: Full-time |
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Salary: £35,000 per annum |
Overview
Our client based in Park Royal are looking for a trade marketing/brand manager to come into the business to help build the trade marketing programs. The role will have two main areas of responsibility. Trade marketing - initiating ideas for and creating all our trade marketing materials including brand presenters, company website and sales materials. You will also lead the development and creation of trade marketing activities with our accounts, such as activities to promote our brands in the on trade and advertising our brands within our retail channels. Brand Management - support the brand planning process and lead the delivery of all brand activities for 2 core brands in our portfolio. The role is very varied between defining and creating trade marketing materials, working with our key on & off trade customers, implementing brand activity, working with our brands at events and developing trade advocacy programs. Primary Duties and Responsibilities Trade marketing - Using your knowledge of the UK on & off trade, defining the strategy and creating world class trade marketing materials for the business such as brand presenters, company website and sales materials. Working with our sales teams to lead the development and creation of trade marketing activities with our accounts, such as retailer advertising and brand activation programs with key premium on trade accounts. Brand Management - support the brand planning process and lead the delivery of all brand activities for 2 core brands in our portfolio. Plus support delivery of the brands plans for our rising star and core portfolio brands where applicable. Budget management - Creating and managing the budgets for our top brands Working Relationships Speciality Brands Marketing team Speciality Brands sales and ambassador team In House Creative team Key skills and Knowledge Essential: A passion and understanding of the FMCG industry Knowledge of the UK on & off trade industry, venues & trends A strong attention to detail, ability to think ahead and ability to anticipate potential problems and resolve them. Experience in creating sales & trade marketing material An eye for design and creating well designed material Experience in creating POS material working with a design team. Strong copy writing skills Excellent written and verbal communication skills. Outstanding relationship building. Proactive and ability to work independently as well as part of a team. Strong Project management skills. Ability to plan and execute projects to meet required deadlines, while remaining calm under pressure. IT skills; Microsoft office- Word, Excel, PowerPoint, Adobe, amending copy and images on websites Enjoy working in a fast-paced environment. Demonstrate a pro-active 'can do' attitude. Desirable: Experience with photography/ photo shoots. Experience with managing social media accounts. Qualifications and Experience At least 3 years' experience in a marketing role WSET qualification is desirable IT Literate - Excel, Word, PowerPoint, Adobe Key Behaviours Strong organisational skills. Flexible, reliable and hardworking. Creative. Self-motivated and results driven. Strong interpersonal and communication skills. Well-presented and professional at all times. Hand on and happy to get involved in all aspects of the role Parkside Recruitment Ltd is acting as an Employment Agency in relation to this vacancy. Parkside Recruitment is an Equal Opportunities Employer.