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Harnham
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London, Greater London
Programmatic Yield Analyst
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Programmatic Yield Analyst London £40,000 - £45,000 bonus benefits This is great opportunity to work with a global entertainment company as a Programmatic Yield Analyst within their UK offices, whereby you will be responsible for the monetisation of all audience inventory. If you have a strong ad ops or programmatic background, looking for a change into a role more focused on analytics, this would be well suited THE COMPANY Sitting in a wider corporation, this company has a vast online audience reach and focuses on delivering suitable and targeted ads to its consumers across multiple platforms. Despite this, it still retains a 'start-up' feel despite its rapid growth over the last few years. Equally, this division is growing exponentially in the coming months, alongside several new product and subscription launches. THE ROLE As a Programmatic Yield Analyst, you will report into the Head of Programmatic and be the key point of contact to identify and analyse new revenue opportunities. As such, will predominantly analyse the inventory available in the SSP, identify third parties who may be interested in 'buying' such data through Google Ad Manager and analysing the effectiveness of which through Excel. In addition, you will help to ensure that such activity is in line with the business objectives, aiming to ensure ROI. Thus, the key responsibilities include but are not limited to: Dive into the SSP or OpenX Ad Exchange to assess what inventory is available Identify and analyse new opportunities to maximise the yield derived from such inventory, by building and managing third party relationships with agencies or media owners Setting up Direct, PG and PMP Programmatic campaigns Utilising Excel to report on the page views, impressions and ad requests and proposing recommendations of how this can be improved in future Analysing first party data through Blue Kai and mapping out how that can be upsold within a sales pitch YOUR SKILLS AND EXPERIENCE: The successful Programmatic Yield Analyst will have: An undergraduate degree Commercial experience in a similar role within a publisher working extensively platforms such as DFP/Google Ad Manager, OpenX or Rubicon, ideally across Direct, PG and PMP campaigns Managed multiple high-profile projects at once in line with the SLA's Strong analytics skills with Excel, as well as a commercial ability to propose actionable recommendations relative to this Some DMP knowledge would be advantageous (Blue Kai, Permutive or AAM) THE BENEFITS £40,000 - £45,000 plus benefits Work for a reputable publisher with industry experts HOW TO APPLY Please register your interest by sending your CV to Francesca Harris via the Apply link on this page. N.B. This client does not offer sponsorship for candidates who are not permitted to work in the UK.