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Boux Avenue
,
London, Greater London
CRM Manager
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Job Type: Full-time |
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Overview
Who are we? Born out of a love for lingerie, nightwear, swimwear and all things romantic, Boux Avenue brings traditional service, superior fit and outstanding quality to a modern and beautiful setting. Customer’s in-store experience a luxurious shopping haven, where they can receive free bra-fittings and fitting rooms with 3 different light settings and an intercom to communicate with the fitting experts. No matter what your age, size or style, Boux Avenue is an inclusive brand for everybody. Available in sizes 28-38, A-G cups and sizes 6-18. With an unrivalled eye for detail and passion for customer service, Boux Avenue is your ultimate destination whether you’re looking for everyday essentials or something a little sexier. Boux Avenue are searching for a CRM manager to join their fast-paced ecommerce team who can help us transform our CRM performance, increasing customer loyalty and repeat purchase. What will the role include? Build and execute our CRM strategy to increase customer retention rate and purchase frequency online and in-store Managing and optimising all retention channels particularly email marketing - both broadcast and automation and direct mail Working closely with external partners and agencies to deliver all retention campaigns. Work closely with the digital marketing manager and build a joint digital marketing calendar to achieve budgets and react to trade. Work closely with the insight manager to identify opportunities to improve retention and gain greater understanding of our customer. Report daily and weekly on all CRM KPIs. Review new partnerships and initiatives to improve customer retention. What will your responsibilities be? Strategy and Innovation Devising strategy for the UK/International market to meet sales and customer retention targets Keep up to speed with latest innovations and market trends and propose new initiatives / technologies / platforms to drive new revenue streams Propose strategies to improve our loyalty scheme performance Budgeting Devise and agree annual, monthly and weekly budgets and customer retention KPIs Work with Marketing department to agree supporting store campaigns to support customer loyalty and retention Reporting Responsible for Daily/Weekly/Monthly reporting of all customer retention channel KPIs (such as Email, Direct Mail) Responsible for reporting and analysing all email marketing campaigns Delivery/Implementation Lead the CRM team and deliver all CRM marketing campaigns Work closely with online trading team to execute changes to trade plan/suggest additional activities to drive trade Work closely with the digital marketing team on Paid Social retention and bank loyalty campaigns Implement all email marketing campaigns and retention campaigns What are we looking for? Strong CRM marketing experience and track record growing customer retention and improving email marketing performance Strong knowledge of CRM and email marketing platforms and experience implementing life cycle programmes Experience implementing and developing robust testing programmes Excellent communication skills, with both agency and in-house teams. Excellent data and analytics skills Experience working in a fast-paced business. Have excellent written English and proof reading skills. A passion for fashion/retail and drive to grow. Be proactive in planning and driven by achieving targets. Take initiative and be able to cope under pressure.