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Zazu Digital
,
London, Greater London
CRM Analyst - 3 month contract - £150-£200 a day
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Job Type: Full-time |
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Salary: £150 per day |
Overview
CRM Analyst needed on a contract basis with a likelihood it will move to perm for one of the largest and most sought after beauty brands within London. The main objectives for this role include: Managing the data for all CRM campaigns and Loyalty programme; Support the Insights Manager on brand-related analysis and consumer insights. Key responsibilities include but are not limited to: CRM DATA & ANALYSIS Support the brands CRM strategy as defined by the Insights Manger with a true Omni-channel approach - ensuring communications are delivered to the right customer at the right time, delivering best-in-class customer experience. The CRM Analyst is responsible for managing all CRM campaign data, working closely with the CRM Coordinator on campaign criteria and building all syntax for campaigns. Schedule and deploy email campaigns via the CRM database in a timely manner to make sure deployment dates are always met. Providing print providers with campaign data. Support the marketing team with campaign data for direct mail, email and social. Reporting on campaign results and test & learn initiatives where requested. Maintaining and updating reporting and ROI measures required for CRM programme success. Reactive support for any other ad hoc retailer CRM/Insights activity. CONSUMER INSIGHTS Assisting the brand in providing information on capture rate, basket analysis, customer demographics, repurchase rates, and new vs existing customers in addition to much more to help educate and shape the brand and its marketing strategy. Update regular reports in a timely manner and cascade to relevant people in the team. Take a proactive approach in ensuring insights are easily accessible to the team by sharing internal data reports and assisting the team in ongoing training. Support in completing quarterly Global fact sheets and ad hoc Global requests. CANDIDATES Bachelor’s degree or above is beneficial but not a requirement. Candidates will have worked in a similar CRM Analyst role supporting CRM campaigns and Consumer Insights. Basic understanding and knowledge of SQL is beneficial and will be tested during the interview stage. Excellent understanding of GDPR. Experience in CRM campaign management and customer analysis tools (Experian, Siebel, Smartfocus, BlueVenn Engage…) is a plus Exceptional analytical skills. As a data led role, the candidate should have a hunger for insights and an inquisitive nature with the ability to cascade digestible information and lead action. Excellent organisational, analytical and computer skills required, including Microsoft Outlook, Word, Excel and PowerPoint. Strong learning capabilities, agility and a consumer focus mind-set are crucial to succeed. Experience using detailed facets of Excel and VBA required to maintain analytics and reporting dashboards.