Marketing Manager - Employer Branding - FLUENT GERMAN

24 Seven ,
London, Greater London
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Overview

Client Overview We are currently working with a world-renowned technology company who are looking for a Marketing Manager, focused on Employer Branding and Marketing Recruitment. The client is looking for a dynamic, organized self-starter to join our team and lead candidate marketing for the German market. Do you have a passion for marketing and paid-media strategy? Do you want to make an impact on employees and candidates in Germany? What about having free reign to experiment and try new marketing strategies, channels and campaigns? If any of these things sound appealing, we propose you a unique opportunity to apply your marketing skills as a Marketing Manager for Germany. Please note - all applicants MUST be either native or fluent in German. Day to Day Responsibilities The ideal candidate will have marketing experience in Employer Branding or Recruitment Marketing. This role will encompass both strategic and operational elements. Strategically, the client expects this role to develop and drive a holistic marketing strategy to support Germany Ops businesses for associate hiring. With this comes developing KPIs and analytics to understand campaign effectiveness and ensure marketing campaigns optimization over time. The goal is enabling long-term growth to attract new hourly associates for various operational business lines. Thinking out of the box is an asset in this role. Operationally, this role will own marketing content creation, strategies deployment and execution. This role is responsible for creating relevant marketing content for our targeted audience and deliver it across integrated and effective online and offline media plans. With this comes developing audience research, mapping media channels performance and communication territories. Leading candidates will have in depth experience in marketing (recruiting marketing preferred) and excel in strategy design, data analytics and an ability to influence. Domestic and international travel is required, not to exceed 40% of the role. Required Skills - Basic qualifications Bachelor’s degree or Master’s degree in Business and/or Marketing (or equivalent) - Excellent communication and written skills in German and English - Experienced individual contributor striving in fast pace environment with 5 years’ experience - Experience in media buying (digital/offline media channels) - Experience in paid digital marketing such as Social, Programmatic, Search or/and in paid traditional media channels with at least 5 years of experience - Experience managing advertising budgets exceeding €1 million - Experience in managing various external suppliers (e.g. media agencies) and in demonstrating critical thinking, attention to details and negotiation skills Strong command and understanding of data, analytics, reporting - Passionate advocate for candidate experience; the candidate constantly thinks about how to improve the experience for candidates within a high-volume hiring environment - Outstanding verbal and written communication abilities to external stakeholders (agencies) as well as with various internal senior stakeholders like Finance, PR, HR and Recruiting - Expert knowledge in the common Microsoft Office programs as well as knowledge of dealing with SharePoint and data storage tools - Working in a multilingual team with English as the main language for daily communication Preferred Skills - Experience in marketing for human resources (employer branding or talent sourcing and acquisition) Knowledge of Adobe Creative Suite programs (Acrobat Reader, Photoshop, InDesign, Illustrator) - Experience in project management Ability to identify process weaknesses and suggest improvements, strong bias for action - Solution oriented, data driven and proactive - Managerial experience is a plus

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