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Pearson
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London, Greater London
Web Product Specialist
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Job Type: Full-time |
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Overview
Web Product Specialist Description We are the world’s learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people. About Pearson At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small. Description The Web Product Specialist will be part of the marketing team and responsible for overseeing web projects to support the success of the PTE at https:// site. Able to come up with strategies and recommendations to support the achievement of business goals, propose new iterations, share insights and trends, considering our users (B2C and B2B) at every step of the journey. The Web Product Specialist will work closely with a cross-functional team of marketing, content, SEO, web developers, CRM and business operations. Shaping the customer experience on the website and overseeing how its features fits within the user-journey keeping the audience engaged and driving conversion. Key responsibilities Take ownership of the website roadmap ensuring resources are focused on the highest impact balancing the needs of the B2C (primary) and B2B (secondary) audiences; Overseeing how web features fits within the user journey to keep the audience engaged and drive value for customers; Identify user needs, problems and opportunities through research, analysis, market data and competition analysis; Work with designers and UX researchers to develop, prototype, test and optimise conversions; Oversees Content Management System ensuring the product related pages are up to date and meeting the user journey requirements; Analysing data using Google Analytics and other tools to position and tailor web features as well as observe and respond to trends turning insights into initiatives; Collaborate with a cross-functional team of commercial, UX research and design, IT and development, product, marketing, SEO, CRM and content to generate innovative solutions; Develop functional requirements, user stories, user flows and work with project managers to develop, test and release product enhancements; Supporting the implementation of a lead nurture project: map the ideal customer journey and identify gaps and opportunities. This requires mediating and translating the marketing and business needs when liaising with the technical team to implement such requirements; Liaise with technical teams to discuss and clarify project requirements ensuring successful launch; Writing project specifications to communicate with the development team; Prepare reports and presentations for internal stakeholders and geographies synthesizing findings and conclusions, making recommendations and suggesting action plans. Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience. We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity. The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process. Qualifications Qualifications A talented individual who is both creative and technically savvy. Minimum 2 years experience managing a digital product ideally in a digital, user-focused environment. Good understanding of wireframing, user testing, data analysis, conversion optimisations and UX design Understanding how database and website management tools work. Proven experience with web analytics software such as Google analytics Experience in digital content development and delivery Experience in working with 3rd party design agencies and remote teams Basic HTML knowledge is desirable Experience in SalesForce and Pardot or similar tools is desirable LI-POST Primary Location: GB-GB-London Work Locations: GB-London-80 Strand 80 Strand London WC2R 0RL Job: Marketing Organization: Global Product Employee Status: Regular Employee Job Type: Standard Shift: Day Job Job Posting: Mar 12, 2020 Job Unposting: Apr 11, 2020 Schedule: Full-time Regular Req ID: 2003512 Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.