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Sports Direct International
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Shirebrook, Derbyshire
Senior SEO Executive
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Job Type: Full-time |
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Overview
The Role: The purpose of this role is to drive and assist the SEO manager with the day to day management and optimisation of the SEO channel. Working closely with the wider digital marketing team you will be responsible for building and optimising our organic performance. Key Responsibilities: Make & implement recommendations to improve SEO channel performance and rankings. You will be co-ordinating the production of on-page SEO optimisations as well as being involved hands-on creation. Recommend changes to website architecture, content, internal linking and other factors to improve SEO rankings for target keywords. Responsible for writing SEO copy for the following (but not limited to): eCommerce category pages. Campaign Landing Pages / Buying guides. Use tools Botify / ScreamingFrog to identify issues that can cause a negative impact in SERP. Perform in-depth technical SEO audit of websites. Use tools like PI-datametrics / SEMRush for insights and highlight opportunities to improve performance. Work with content writer and internal editorial team to drive SEO in content creation, optimise copy and landing pages. Assist with link building strategies. Perform backlink link audits. Skills and Experience Required: Hands on experience in an SEO-focused role Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis Research skills to identify, build, and prioritize essential keyword sets Excellent problem solving and analytical skills Ability to self-manage and keep track of multiple projects Genuine passion for SEO and online marketing Experience with content marketing and social campaigns Key Behaviours Required: Continuously and proactively improves the quality of service delivered. Willingly takes the initiative and suggest new approaches. Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel. Behaving consistently and with integrity at all times, realising everyone’s potential to get the best possible result and live the values.