Marketing Assistant

Adecco Recruitment are currently recruiting for on behalf of our client, a Marketing Assistant to work for a successful, growing business in Lancaster. We are seeking candidates with previous experience of working in a marketing capacity. Educated to degree level, ideally within marketing. Good writing skills for creating online content & offline press releases Ability to utilise technology within marketing such as Wordpress, CRM, Email, Google, Twitter, Facebook& LinkedIn for business. Duties and Responsibilities Marketing campaigns and database management Identify companies within different target markets as agreed with the Marketing Manager and perform market research as required Draft new letters as required in conjunction with the Marketing Manager Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks Co-ordinate welcome packs for new clients and agencies (planning, mail merge and individual letters, printing, checking, signing and packaging) Prepare marketing statistics Electronic and digital filing as required Promote seminars and workshops Internet and Email Marketing Manage the digital marketing including social media accounts, online directories, website maintenance and blogs Write and produce the monthly newsletter Manage email distribution list including new subscriptions, opt-outs and bounce backs Assist in monitoring the market for developments of significance Upload articles to website using the Content Management System, add the necessary links Compose emails ensuring the correct formatting is in place Distribute newsletter to contacts and staff Monitor website analytics and report back as required Draft copy for the website, liaise with web hosting company to ensure changes are made in an accurate and timely manner Provide assistance in developing internet presence, improving search rankings, developing a social media strategy and improving visibility over time Literature and stationery Monitor stock levels and in conjunction with the Marketing Manager, liaise with the various suppliers to order stock and manage any amendments Handle deliveries, checking accuracy and quality of goods, co-ordinate the distribution of materials. Contribute ideas for new campaigns and supporting literature Draft copy and design ideas for new literature in conjunction with the Marketing Manager Liaise with other departmental heads as required Proof reading Collate suitable imagery and create a photographer's brief where bespoke imagery is required Prepare literature packs as required, primarily for prospect meetings and distribution at events Prepare distribution lists, plan and manage the distribution process as appropriate Public Relations Help identify and research suitable client and internal stories Prepare agency briefs and / or draft press releases as required Support the Marketing Manager in liaising with Directors, co-ordinating diaries for photo shoots and interviews and source props as required Monitor and record printed and online press coverage for the business as well as clients and prospective clients Distribute press items of note to interested parties Research suitable media outlets, editors and presenters as required (e.g. printed and online press, social media, trade press, TV and radio) Internal communications Collate internal news stories from the business and draft the monthly internal newsletter Prepare marketing statistics and information on new business, referrals, partnerships, events and press releases Work with the Marketing Manager to agree content and check accuracy of the internal newsletter, before distributing to staff Keep the intranet up-to-date, adding images, news and documents as required Contribute to the ongoing development and monitoring of internal relations and brand management Marketing audit and strategy Perform market, competitor and internal research as agreed with the marketing manager Collate data and prepare marketing statistics throughout the year Contribute ideas and suggest new initiatives or areas of improvement Prepare supporting materials as requested Marketing processes and standards Comply with marketing standards and follow set processes for routine work Assist with the development of marketing processes over time Contribute ideas for improving marketing standards and processes Miscellaneous administrative duties Prepare and distribute supporting materials for management and ad-hoc meetings Prepare literature packs and copies of marketing materials and proposals as required Company research as required for Directors. Liaise with caterers/purchase and prepare lunches for networking, client or internal meetings; clear the crockery afterwards and ensure meeting rooms are left clean and tidy. Please apply now for immediate consideration Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer. By applying for this role your details will be submitted to Adecco. Our Candidate Privacy Information Statement explains how we will use your information - please copy and paste the following link in to your browser https://candidate-privacy