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GNB Partnership
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London, Greater London
Creative Lead
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Job Type: Full-time |
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Salary: £55,000 per annum |
Overview
Our Client: Our client is a cutting edge and innovative online gaming brand is seeking a Head of Creative to lead a European multi-site creative team, defining and delivering the annual and ongoing creative direction for the brand. This is a unique opportunity for a talented, self-motivated and experienced multi-disciplined senior creative, using both exceptional online and offline marketing ideation and design skills to take ownership, evolve and execute the creative direction of the start-up style brand. The Role: The successful candidate will lead the annual development and delivery of the brand’s creative strategy and assets, working directly with the Head of Brand Marketing in the London office (and external agencies as relevant - mainly on the annual ATL campaign), managing a copywriter in the UK and a European team of designers remotely. The ideal candidate should have extensive experience in online creative development ideally as a digitally led art director or designer and ideally, they would also have some experience in offline channels. You will also need to be comfortable either originating digital advertising copy (or working with/adapting copy) and have an exceptional eye for clean and original design and be competent in all facets of the design process. A proven track record of digital campaign ideation and implementation is desired along with project and team management experience. Skills and experience: 5 years of ATL/Digital creative experience ideally within a start-up environment and/or the online gaming industry or digital or advertising agency, the last 2 years must have been as a creative lead or in a senior creative position agency side, managing a team. Strategic thinking - able to develop strategic creative solutions and translate them into effective marketing solutions across multiple touchpoints both online and offline A natural conceptor/ideator, preferably as a digital art director with the majority of their experience in digital marketing, but ideally with some ATL experience who can work from brief/concept to final design production and delivery. Leadership skills managing a team in order to define and develop the brands creative direction but also happy to continue to create ideas and design and produce digital marketing comms materials. Agency experience or working in house for a brand - someone who is experienced in working with external creative agencies and freelancers to develop successful digital marketing assets using both stills and video content but ideally also has some experience with ATL creative development in TV, Radio, OOH etc. Some experience in copywriting or experience in working with copywriters adapting copy to make it work effectively alongside the design in restrictive digital formats (display and social etc) Experience in managing and motivating a team of junior, mid weight designers/copywriters - ideally multi-site and Pan European Excellent skills in Photoshop (light retouching, image manipulation animated GIFS) InDesign (Layout, PDFs) Illustrator (icons, masking, key visual creation) and Adobe After Effects (editing, creating social posts, animation). Knowledge of HTML5 or Adobe Animate. Ability to present your concept and design work and sell in your strategic and tactical creative solutions to various stakeholders and build/produce creative assets that work. Ability to work within tight deadlines and shift gears quickly when requirements change. The Benefits: As Head of Creative you will be in a key position within this growing company, at the forefront of this highly dynamic industry, receiving a competitive salary, pension contribution, private health care as well as bonus