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EMR
,
London, Greater London
Digital Marketing Manager
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Job Type: Full-time |
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Salary: £45,000 per annum |
Overview
Our client works with healthcare organisations to achieve sustainable improvements in their performance through better use of data. A leading provider of healthcare analysis and clinical benchmarking solutions worldwide: their specialist teams share their world class expertise with healthcare leaders in hundreds of leading hospitals and commissioning organisations. The role, Management of marketing projects as set by overall marketing strategy Contributing to the annual sales and marketing plan Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to optimise marketing activity Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Use Google Analytics, Google AdWords, and other relevant sites Collaborate with agencies and other vendor partners You, Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement If you're interested, please apply today