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The Candidate Ltd
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Manchester, Greater Manchester
Paid Media Executive
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Job Type: Full-time |
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Salary: £25,000 per annum |
Overview
Join this thriving business at a crucial time as their Paid Media Executive, working closely with the Operations Director and in-house team to plan and execute their Paid Media activity with a focus on PPC and Paid Social. This is a huge opportunity to make your mark and be part of a company that is thriving. Reporting to the Operations Director, you'll be working on a fast-growing digital marketing programme. The ideal candidate will have a strong analytical and commercial mind-set, experience working with large data sets and an eye for detail. This is primarily a PPC focused role - however due to the agile nature of our team you will be exposed to paid social, display, and retargeting. We want the successful candidate to be enthusiastic about expanding their remit and growing their skills as a digital marketer. Roles and Responsibilities of the Paid Media Executive Work with the Operations Director and Senior Digital Consultant to develop a paid media strategy and activity plan that drives retention and acquisition growth efficiently. Develop and refine new and existing audience segmentation. Build and manage PPC campaigns across search engine partners. Analyse and optimise global activity on a constant basis according to business KPIs. Be responsible for weekly and trade reporting of activity to global business stakeholders. Liaise with content team to establish a content calendar and improved consumer proposition to support business growth. Own and develop a robust cross-channel testing strategy to maximise performance. Work with the wider Digital team to develop a cross-channel strategy and global insight strategy. Skills and Experience 1-2 years’ experience working in digital marketing preferably agency side or e-commerce in-house Proven experience of creating and implementing PPC and display marketing campaigns Experience with PPC tools Google AdWords, Analytics, Bing Ads. Experience with Paid Social tools Facebook Business Manager, Power Editor, Ads Manager desirable but not essential. Advanced excel user. Strong technical understanding of measurement and tracking with a proven analytical background. Paid Social experience is not essential as full training will be provided. If this sounds like the next step for you then do not hesitate and apply now.