Mandarin Paid Media Lead - Myprotein

The Hut Group ,
Manchester, Greater Manchester
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Job Description

About The Hut Group: THG is one of the world's leading online beauty and wellbeing retailers, home to premium brands such as lookfantastic, ESPA, GlossyBox, and Myprotein; all of which are powered by our industry-leading and award-winning technology platform, THG Ingenuity. Our 7,000-plus employees represent 66 nationalities and work in offices located in 11 cities around the globe. Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey. THG believes in the power of meritocracy. We invest in the development of our people to help everyone achieve their full potential. THG Brands - Health Myprotein, THG's largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally. Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast moving industry. Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever expanding team. Paid Media Paid Media is our largest acquisition channel for new customers as well as our largest direct sales driver. Through our close direct relationships with Google, Bing, Yandex and Facebook, we have access to leading edge technology and data to help us locate and message the right customers and communicate about our brands. The Role We have over 100 local language websites that we run across 20+ brands that we own or operate. We are looking for data-driven, numerically literate talents who would like the chance to drive the business forwards using the analytical skills. Paid Media is one of the most data-rich marketing channels and faces a huge amount of competition against other brands and therefore we are looking for the best candidates who are up for the challenge of helping grow us to over a 1B in sales. Responsibilities * Managing the day-to-day work load of your accounts by setting up, running, optimising and analysing paid social and paid search campaigns. * Supporting in planning, implementation and optimisation of search and social campaigns to maximise the performance of all campaigns. * Create engaging ad copy, target relevant audiences and analyse keywords to ensure that key insights are incorporated in activity. * Monitor industry trends and updates to be able to report back on insights and ensure you become an expert in the field. * Build new campaigns across multiple Paid Search, Display and Social ad-platforms Requirements * Native Mandarin Speaker * Fluent in English * Degree Qualified from a Top Tier University * 1-2 years+ experience working across Chinese paid media platforms would be desired * Strong analytical ability * A passion for Marketing and Ecommerce * Have high energy with proven track record in 'getting stuff done' * Experience in one of the following platforms: Baidu, Sogou, 360 search engine marketing Tik Tok() Toutiao Bilibili Wechat Weibo RED Benefits * Competitive salary * Company bonus scheme * Company pension scheme * Onsite Doctor * Discounts across all of our brands - up to 40% * Discounted Gym membership * Training program via the THG academy * Leadership and Development training throughout your career * An exciting, fast paced working environment where you will work with and learn from the best in the business

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