Digital marketing executive - Market leading recruitment compan

Prospero Teaching ,
London, Greater London
More Details
Job Type: Full-time
Salary: £35,000 per annum

Overview

The Prospero Group, is proud of its status as one of the leading Education Recruitment Agencies in the UK. With 11 offices in the UK and 5 offices overseas we are home to a number of staff recruiting across a diverse selection of specialisms. We see ourselves as much more than just a recruitment business as our values and vision reflect. Our values: "Family, Trust, Quality, Professionalism and Empowerment" Our vision: "To be the recruitment and training agency of choice for clients and candidates" We are now looking for people who share our values and vision to join our group and help the Prospero family to grow. Having just been voted one of the best companies to work for in 2020, we offer a rewarding and progressive environment where you can truly build a career. Digital Marketing Executive Summary and Duties Working with the Head of Marketing to devise strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the campaign. Working with the Head of Marketing to develop digital marketing campaigns Utilising a range of techniques including paid search, SEO and PPC. Social media strategy Online branding and product campaigns to raise brand awareness. Working with the Head of Marketing to improve the usability, design, content and conversion of the company website Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing Plan SMART objectives, and follow through to implementation, action, timings and cost Plan and implement monthly campaigns to acquire candidates Improve the lead generation campaign to drive candidate acquisition, measuring results / ROI Follow through the customer journey from start to end Plan and implement the candidate acquisition, in line with our long term drive strategy. Integrated & timed campaigns across digital platforms - in line with marketing objectives Quality control - visual content, , video content, copy content and branding Include managing budgets in particular PPC. If they manage social media plans do they oversee social media manager? Overseeing digital templates (automating) marketing material - working with design agency Google analytics - measuring and reporting with relevance to SMART objectives and return on digital media results. Tracking organic search position and driving traffic via campaigns to website and mobile site. Requirements of the role Bachelor degree in Marketing. Experience managing PPC, SEO and Affiliate programmes. Strong understanding of current online marketing concepts, strategy and best practice. Experience in SEO, PPC, Email marketing, and social media. Ability to plan and report on SMART objectives A 'can do attitude' Attention to detail A commercial attitude

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