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The Rank Group
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London, Greater London
Creative Copywriter
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Job Type: Full-time |
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Overview
Company Description The Rank Group is growing rapidly within both our Venues and Digital businesses. If you’re not sure who we are, you may be more familiar with us through our iconic brands; Mecca Bingo and Grosvenor Casino. We have most recently acquired Stride Gaming, which, together with our existing Digital business, forms Rank Interactive. We employ circa 8,000 people globally, with our UK office functions being located in Maidenhead (Head Office), Sheffield (Customer Solutions Hub), London (Digital) and a further office in Gibraltar, which is home to our existing Rank Digital function. We are evolving as a business and are adding some exciting new brands and concepts to our venues and digital offering. By joining an office-based or operational function with us, you’ll instantly be part of a high-performing and inclusive culture, which works closely to support our Customer-facing teams. Job Description is is a hands-on fast-paced commercial copywriting role where you’ll be responsible for writing a range of promotional and informational copy that will grab the attention of the target audience. Working closely with stakeholders from departments across the business, your words will bring the briefs to life. Ensuring that brand guidelines are followed and that the customer is always front of mind, you will create headlines, slogans, website and CRM copy, blogs, UX copy and video scripts to name a few. Duties & Responsibilities: Writing innovative, compelling and persuasive copy for all game launches, promotions and marketing campaigns for all brands. Writing relevant, persuasive and engaging content for various customer groups across all Rank brands, with a good understanding of different customer groups and adjusting language accordingly. Set internal quality requirements to ensure all customer facing copy is written to the highest standard and is accurate, relevant, current and grammatically correct. Working closely with key stakeholders to eke out core message and understand target audiences. Adhering to brand tone of voice guidelines, ensuring compliant and engaging content is produced for all brands. Participate in development of creative ideas and concepts for marketing campaigns. Working with marketing teams to drive creativity and innovation. Taking agreed promotional mechanics and working alongside team members to develop individual creative approaches for each promotion/campaign. Working with marketing teams to test and learn to measure the impact of words. Qualifications Demonstrable experience of creating high quality copy for digital platforms. Experience in creating and following brand and tone of voice guidelines. Minimum of 2 years’ experience in a similar role. Solid commercial business understanding - focused on maximising customer value through copy that generates action. Gaming related industry knowledge and experience is desirable. Additional Information A passion for language with an exceptional eye for detail. Team player with the ability to communicate with stakeholders at all levels as well as team members. Outstanding organisational skills, attention to detail and the ability to prioritise with the capacity to work to tight deadlines and deliver results. Proactive approach, problem solver and ability to work autonomously. Ability to evaluate creative objectively, always championing the customer’s best interests.