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Thefutureworks
,
Coventry, West Midlands
SEO Officer
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Contract Type: Contract |
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Salary: £14 per hour |
Overview
Are you looking for a role in SEO, we are currently recruiting for an SEO Officer to support the Web Manager to improve Search Engine Optimisation (SEO) across all websites and digital assets across the organisation. The role will to undertake keyword research, search trends and competitor analysis to identify opportunities for improvement and monitoring keyword rankings and traffic and clearly reporting on influencing factors. Main Duties and Responsibilities will include: Ensure all websites and internet properties are technically optimised to attract and engage target audience. To review SEO performance across key metrics and other key indicators such as ranking, visibility, conversions and authority and implement SEO strategies to support digital activities onsite and offsite. Promote offsite and on-site activities to support increase in traffic to website - linking to specific marketing campaigns, advising on user content strategies to help create backlinks and improve web authority. Define the purpose of each webpage and user journey and measure effectiveness. Support campaign development and undertake media-purchase - using bid management tools. Manage the University's web analytics account and other related SEO/SEM analytical tools including access for relevant staff where required. Develops and manages in house plans for SEO improvements including Conduct regular SEO reviews, identify issues for improvement and coordinate team members to implement changes.