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Salt Search
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London, Greater London
CRM Data Planner - £65,000
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Job Type: Full-time |
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Salary: £50,000 per annum |
Overview
Senior CRM Data Planner - £65,000 A leading tech brand in Central London are looking for a CRM Data Planner with an analytical background to join their growing CRM team. Being a customer champion, commercially driven and with a skill of putting insight into actionable recommendations, you will support the CRM & Data strategy communication programme. CRM Data Planner Responsibilities ·You will develop innovative approaches to optimise all data assets available to drive customer insight ·Manage a group of customer segments to create engaging customer communications ·Develop a test and learn framework across the business ·Make recommendations on customer targeting strategy in support of loyalty and relationship marketing activity ·Support the CRM personalization strategy - to ensure customer data is used to drive a personalised customer experience, focusing resource on where it makes the most impact on sales including using SQL to segment messaging ·Work closely with Data Analysts, provide recommendations on modelling and profiling to improve campaign effectiveness CRM Data Planner Experience ·Ideally educated to degree level in relevant subject ·Passion for CRM, Data Planning & Analytics ·Strategic thinker with the ability to liaise with senior stakeholders ·SQL experience will be a big plus ·Experience of email testing, optimisation and personalisation This job ad was posted by Salt. To find out more about Salt's Privacy Policy and how your application is processed, please visit our website https://privacy-policy/.