Paid Search Strategist

Reed ,
London, Greater London
Job Type: Full-time
Salary: £40,000 per annum

Overview

Are you an experienced data driven Paid Search expert, from a Top Tier Agency or client side, with a proven background driving ROI and looking to move into a well known and established digital household brand? Paid Search Strategist- B2C (50% Paid Search, 50% directing Strategy) £40000 - £50000 (plus benefits) Closing date: Monday 23rd March 9am Reed Marketing & Creative has been engaged by one of the UK's most recognised digital brands, who due to transitioning into a more data focused direction, have a newly created Paid Search Strategist role. This is a highly visable, category leading brand which has a reputation for creating innovative and exciting new ways of connecting with consumers (and businesses) the vision is simple, hire the best of the best, and provide resources, autonomy, and platform to do amazing things. A strategically focused remit, you will be reporting to the Performance Marketing lead and working closely with them on setting the strategy and direction of Paid Search alongside the Agency partners. Whilst assisting with overseeing key supplier relationships, joint business plans, and budget allocation and management. Strong analytical skills are required as the post will also require you to perform in-depth analysis of CAC, LTV, CPA and ROI, as well as managing and optimising multi million pound budgets. Commercial, data driven and with a proven background of generating results, both Agency and client side candidates are encouraged to apply. Sector exposure wise, you will potentially have worked with a recruitment site, Job board or similar high listing industries such as Hotels, Aggregators, Insurance, brokerage, FS or Retail however the client is open to other sectors. (especiallyTravel, Aviation and Hotels) B2C experience is essential as is exposure to one or all of the following: Inventory Management, UAC and/or Feed. Please forward your cv for an initial, confidential conversation.