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Technet IT Recruitment Limited
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London, Greater London
Digital Acquisition Manager
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Job Type: Full-time |
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Salary: £45,000 per annum |
Overview
I am currently seeking a Digital Acquisition Manager for a permanent opportunity with my client in London. This organisation is a leading provider of financial solutions to SMEs in the UK. Combining the stability and strength of bank finance and the latest cutting-edge platforms they support their clients with the financial solutions they need to allow them to grow and thrive. The Digital Acquisition Manager will generate traffic through organic/paid search marketing, social media, SEO, affiliates, display and email with the goal of driving qualified conversions. You will work with the Marketing Director and collaborate with various teams including; data, design, content and sales to conceive, manage, analyse and optimise campaigns to drive customer growth. Key Responsibilities Push customer acquisition through digital channels - maintaining and constantly optimising Work with the Marketing Director to plan digital marketing and ensure paid media strategy is executed to meet/exceed targets. Manage and develop email marketing program, data segmentation and performance to ensure optimal performance Own inbound strategy, improving current channels to increase the number of inbound leads. Generate data-driven hypotheses and execute experiments throughout the acquisition, activation, retention, revenue, referral' funnel - identifying insights and key opportunities for improvement. Research and advise on external technology-driven marketing initiatives focusing on customer acquisition. Optimise web analytics and Business Intelligence (BI) tools to better understand customers and exploit insights in marketing campaigns. Collaborate with internal teams and external agencies to evaluate and optimise growth strategy and ultimate performance. Manage budgets and report on ROI. Build robust reporting and attribution capability that provides diagnostics and optimisation opportunities. Implement A/B and multivariate testing to continuously improve ROI and performance. Landing page testing and optimisation. Key Requirements Strong understanding of keyword research and implementation. Experience with creating and executing email campaigns as well as delivery reports. Experience with website migration and website hosting platforms. Google and Bing Certified (preferred). Knowledge of Front End website technology (HTML, JavaScript, CSS, php) a bonus. Strong project management skills in a highly dynamic and fast paced environment. Advanced digital analytics experience (Google Analytics/Google Tag Manager/social media analytics). Advanced experience with Microsoft Excel, as well as online tools such as Hubspot and Pardot. Comfortable with manipulating and analysing large data sets. Proven digital marketing experience in a B2B environment. Strong knowledge of A/B testing.