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Neilson Financial Services
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Slough, Berkshire
Performance Marketing Executive
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Job Type: Full-time |
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Salary: £28,000 per annum |
Overview
Performance Marketing Executive As a Performance Marketing Executive, your day-to-day tasks will involve the following; Hands-on management of Paid Search and Display campaigns Performance reporting, forecasting and data analysis Constant problem-solving with a continual test and learn approach to all activities Support analytics and BI team Project management with internal and external teams Competitor monitoring and analysis Other ad hoc duties Main Duties & Responsibilities: Core responsibility is to develop, optimise and execute digital media plans to deliver forecast leads and conversions within agreed budgets. Review ad copy and optimise test-and-learn digital media programmes. Manage execution of all campaigns ensuring attention to detail and avoiding errors Support other marketing channels as requested Work with wider marketing team to ensure co-ordination of campaigns and optimise digital halo response Manage agencies and partners Knowledge and skills: Min 2 years experience in a similar role, with a proven track record of delivering successful DR PPC/Display campaigns (inhouse or agency, lead-gen/ROI focused) Prior experience or keen interest in insurance/finance sector Ability to crunch data into actionable insights Use of competitor monitoring and business intelligence tools Experience in reporting, tracking and analytics (i.e. Google Analytics) Good understanding of tracking & tag management Experience of digital creative development, production and analysis Experienced in audience targeting, of test and learn strategies, and of campaign execution Analytical, numerate and commercially-minded Extensive experience managing budgets, suppliers and agencies A mature attitude with the ability to engage throughout the organization from Director to Exec level Neilson in a nutshell Neilson Financial Services is a leading specialist provider of innovative, simple and great value direct life insurance products, Smart insurance and British seniors insurance. With our comprehensive, affordable policies, we make a difference to people’s lives by giving them certainty about caring for others: we are there for them when they can’t be there for their loved ones.