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PwC UK
,
London, Greater London
Integrated Content Director
Overview
We're looking for a candidate to fill this position in an exciting company. Driving a global integrated content agenda that aligns to strategic go-to-market priorities and drives commercial result Leading a focus on an innovative content mix across traditional and new formats and channels to maximize customer reach and impact Building and maintaining a collaborative working relationship with strategic marketers to promote close alignment between strategy and content Overseeing the development of content strategies that maximize the utility of content by adapting content to different channels, reusing/ updating relevant pieces, and driving longer-term content journeys Engaging senior stakeholders in the value of a global integrated content strategy and global go-to-market priorities in maximising awareness, developing client relationships, building pipeline, and increase market share Championing the importance of quality standards across a diverse stakeholder landscape and driving adherence to quality standards Understanding integrated content capability levels of marketing functions and assessing needs in a collaborative manner that encourages active participation in enablement initiatives All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.