Product Features
Blog
Contact Us
Sign In
tfconnect
,
London, Greater London
Marketing Manager
|
|
Job Type: Full-time |
|---|---|
|
|
Salary: £35,000 per annum |
Overview
As Marketing Manager, you will be responsible for the creation and delivery of a comprehensive B2B and B2C marketing strategy across two UK events. The role is a commercial one in which partner marketing, social media and promotion plays a major part. As a high-end specialist event organiser, we generate audience revenues through traditional attendance and hospitality streams. Optimising these channels is an imperative in 2020 alongside the development of long-term relationships with key influencers. Core Functions Creative Working in partnership with external designers & specialists management of all brand/event collateral Inc. but not limited to websites/sales and owner brochures/tickets/wallets/advertising/catalogues/invitations/badges/passes/digital media Operational Budget management Management of all print associated with the events Management of key supplier relationships Audience Data management/growth strategy and development plan Driving growth in paying attendance / growth in yield Generating growth in guest attendance through partner promotion/advertising etc. Creation of event comms plan focussing on digital: social media/newsletters etc Owner Data & community management Growth strategy and development plan Development of effective communications strategy/platform and plan Commercial Commercial lead generation Data management/growth strategy Marketing support plan for all commercial activity Essential Skills & Attributes Track record in B2C Marketing with experience in an events background. Understanding of the luxury goods market or high-end automotive marketplace Energetic, adaptable and resilient. Works well on own initiative but also a strong team player Excellent planning, communication and organisational skills; capacity to interact at all levels. Very strong digital marketing experience Excellent communication skills, both verbal and written.