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FreshtechIT
,
London, Greater London
Web Analyst
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Job Type: Full-time |
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Salary: £50,000 per annum |
Overview
Senior Web Analyst West London A world leading global organisation are seeking a Senior Web Analyst to join a brand new team. You will work together with offices globally the team is an integral part of Marketing and web brand ingenuities. Salary range is between £50,000 - £65,000 Essential skills and attributes Degree level in Maths, Computer Science, Statistics or similar Broad experience in web analytics Solid knowledge of Google 360 Platforms, including reporting and customisation Some previous work within consumer analytics Knowledge of performance marketing channels and customer segmentation Understanding of cloud data storage (Data Lake, data warehouse) such as AWS & Snowflakes or similar platforms preferred Previous working experience with software Optimise360 Knowledge in SQL, HTML and Javascript Key Experiences Own Daily/Weekly/Monthly KPI reporting with dashboards for the wider teams using Data Studio Monitor and report on website performance using GA360 as the key analytics tool Support the wider team to translate business goals and requirements into KPIs and measurable events Analyse and present actionable insights to improve conversion, ad spend and ROI Create tailored audience lists and segmentation for the performance team, focusing on ad spend and ROI improvements Help the teams better understand our customers and conversion pain points, shopping behaviour, checkout behaviour and conversion funnels Support the performance team in Attribution modelling, cross-device tracking and Omni channel analysis Connecting GA360 with the various products along with CRM data Deep level analysis using Google BigQuery Support the integration of GA data with Data Lake & Data Warehouse Tagging and tracking of journeys to enable accurate tracking, optimising and updating tags/pixels using GTM360 FreshtechIT Limited acts as an Employment Business for contract and temporary recruitment as well as an Employment Agency in relation to permanent vacancies. We always aim to respond to all applications immediately, however, from time to time this may not always be possible, and we thank you in advance for your patience.