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TMS Talent
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London, Greater London
Marketing Manager - Luxury Travel Company
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Job Type: Full-time |
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Salary: £55,000 per annum |
Overview
Marketing Manager – Luxury Travel Company Salary up to £55,000 bonuses up to £10,000 per annum Central London My client is award winning tour operator based in central London who specialise in luxury beach holidays in exotic worldwide locations such as the Far East, Indian Ocean, Middle East, Caribbean and the USA. They are now recruiting for a creative and innovative Marketing Manager, who can help drive their business to the next level in achieving their growth targets. This is a rarely available role for an experienced Marketing Manager to join a company who encourage full employee autonomy and creativeness. Please be advised that my client will only consider candidates with a marketing management background within the travel industry. Applicants from other industries will NOT be considered so please do not apply. Marketing Manager Roles & Responsibilities Responsible for the management of multiple digital channels Managing a team of 9, including 3 Marketing Executives, 3 Content Writers & 3 Graphic Designers Working alongside the Digital Performance Manager, Commercial Director and Head of I.T. & Development to formulate and implement a marketing plan encompassing paid search, organic search, digital display, paid social, affiliates and print alongside new marketing initiatives. Delivering the strategy through a rounded, responsive approach in order to achieve the business targets, to maximise growth and optimise ROI. The role includes a primary focus on the development and execution of new and existing strategies to help the business grow. Working with the in-house teams to establish and delivering onsite content and SEO strategies & objectives. Monitoring marketing performance for ongoing campaigns, including proactive campaign optimisation Managing the relationships and co-operative marketing campaigns with our range of suppliers including Tourist Boards, hotels and airlines This will include creating bespoke marketing proposals for partners, managing the marketing budget for all activity, including reconciliation for all paid media and partner funding and reporting back to partners presenting ROI on completed marketing activity. As marketing manager you will be expected to report to stakeholders within the company detailing the performance of all marketing campaigns. Marketing Manager Skills & Experience Required Previous Marketing management experience within the travel industry is essential Strong analytical, project management skills and insight is essential within the travel industry A creative and innovative approach, particularly to problem solving, is key Extensive digital marketing experience including but not limited to setting & implementing strategies and managing sizeable marketing budgets across various channels Experience in setting multi-channel targets, measuring activity and presenting results Be able to demonstrate strong negotiations in media buying Experience of leading a team of marketing specialists and moving various functions in-house and away from external agencies Experience of Bought Media, Google & Bing PPC and SEO including experience with hands on paid search management Experience of analytics tools, general numerical and analytical skills, advanced CRM, Google Doc & MS Excel skills Marketing Manager Salary and Benefits Base salary to £55,000 Bonus worth up to £10,000 per annum Discounted holidays and Pension 28 days annual leave including bank holidays To apply, please email your CV to or contact me on in confidence to discuss the role and company in more detail.