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Nelson Chambers
,
London, Greater London
Marketing Specialist
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Job Type: Full-time |
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Salary: £50,000 per annum |
Overview
Our client, a boutique firm of Solicitors based in the West End require an experienced Marketing Specialist to implement strategic and creative marketing activities for the Firm. Reporting into the Practice Director, this newly created role will see you be responsible for developing excellent internal relationships and be the marketing 'go to person’ promoting the firm’s brand and values. Duties and Responsibilities External Marketing Activities Manage the strategic planning process for the firm, creating draft marketing plans and budgets that are aligned with firmwide strategy. Manage campaigns from initial planning through to execution using the most relevant tools and medium. Working with the Business Development Manager, provide support on the business development processes at all stages Take ownership of certain projects and campaigns, liaising with relevant stakeholders and suppliers to ensure deadlines and budgets are met Share your experience and skills with more junior members of the marketing team, proactively suggesting new approaches and ideas. Utilise client feedback to shape and advise on marketing activities Assist in the production of tender documents and presentations Write copy for and maintain the Firm’s website, ensuring content is kept up to date Working with the Digital Marketing Executive, analyse web and social media statistics and make recommendations for strategies for improvement Source relevant advertising opportunities, media buying and creation of advertising and directory entries, including advertising at trade shows and conferences Put in place appropriate metrics and undertake analysis to demonstrate the effectiveness of the Firm’s marketing activities Research sources of relevant data lists Carry out, or assist in carrying out, research as and when required. Develop and manage some of the firm’s events and conferences from beginning to end Internal Marketing Activities Work with partners to promote marketing excellence within the firm and implement better working practices to enable to team to work more effectively Work to maximise collaboration within the marketing team, proactively seeking cross team opportunities Promote greater awareness of marketing’s capabilities and skillset internally Make best use of the firm’s data for marketing purposes Adhere to and manage specific marketing project budgets Provide assistance and training to other members of the Firm in the use and maintenance of marketing and firmwide tools. Assist the rest of the marketing team with proof-reading and checking of marketing materials Work on your own initiative but seek help and guidance when necessary Promote and police the firms’ brand Candidates will have current experience at senior level marketing & communications within professional services, preferably with a sound understanding of corporate immigration law. You will also possess; Relevant marketing degree and CIM qualification/Masters Ability to build collaborative relationships with people at all le Proven marketing experience in a professional services firm or partnership structure Experience of marketing planning and budgeting campaign conceptions, implementation and measurement Excellent copywriting and project management skills Strong IT skills including Excel and databases, InDesign, Illustrator or Photoshop desirable The successful candidate must be able to write copy. CVs that are only events and social media are not suitable. The position is seen as a full time role however there will be some flexibility with hours/days working. Contact Nelson Chambers today to apply.