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Profiles Creative
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London, Greater London
Content Marketing Manager - B2B Tech London or Remote working
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Job Type: Full-time |
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Salary: £45,000 per annum |
Overview
Content Marketing Manager - B2B Tech Space (London or Remote working) This privately held company is a leading operating system across several areas of high-tech computing. They provide enterprise products, support and services. The Marketing team is looking for a Content Marketing Manager to manage and drive the creation of engaging, optimised content to generate leads and interest. Working with the Product Management and Engineering teams, create content relevant to a range of audiences from CIOs to developers to increase the adoption of the products and commercial services offered. Good travel opportunities, predominantly to the US and Europe. Opportunities for remote working. The Role Develop and management of content roadmaps per product, working with Product Management teams. Manage the end to end process of content including the design, promotion and production of whitepapers, webinars, case studies, videos and blogs Writing of content directly or working with 3rd party copywriters to ensure writing to a high standard. Understanding of SEO to ensure all content is optimised for discovery on relevant topics, working with the digital marketing team to align on keywords. Management and analysis of content performance using tools such as Google Analytics and SalesForce. Track and consolidate customer feedback and market data. Work with external customers and community members to create case studies that are concise and compelling. May attend industry-related events as a representative of the organisation. The Candidate 3-5 years experience in product marketing or product management for Cloud, IoT or SaaS products Understanding of the common technical jargon of the IT infrastructure, cloud and DevOps space Strong content and wider marketing background with ability to understand how content can be used across different channels. Superior English-language communication skills both oral and written; Ability to work in a globally-distributed team through self-discipline and self-motivation in a startup-like environment Ability to guide purpose-built content and documents from beginning to end with excellent project management skills. Strong understanding of SEO and knowledge of how to optimise and measure content accordingly. Record of success in a fast-moving, technical environment Bachelor's degree or equivalent. Profiles Creative is acting as an Employment Agency in relation to this vacancy.