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Blue Pelican
,
London, Greater London
Data Strategy Manager
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Job Type: Full-time |
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Salary: £60,000 per annum |
Overview
Data Strategy Manager Data Agency Highly sociable working environment, down to earth team Genuinely fascinating work across multiple group brands Supported by a very strong, wider comms and digital planning team LOCATION - Central London SALARY - £65k - £75k & excellent benefits We are looking to hire an experience Data Strategy Manager to lead a team of Data Strategists, ranging from Junior through to Senior level, in the delivery of insight driven, targeted multichannel communications, for major brands in luxury retail, automotive, entertainment and leisure. You will be building robust test and learn plans, optimising the customer journey through segmentation and propensity models, so ideally you will have experience in understanding data manipulation yourself, with the ability to pick up BI tools intuitively yourself. You will be experienced in extracting, interpreting, manipulating data, in order to optimise and evaluate marketing campaign performance which will in turn drive future marketing activity and overall customer understanding. Your contextual knowledge should contain knowledge around Martech stacks, data management flows and analytics tools in order to deliver best in class customer experiences and customer strategy roadmaps grounded in data and insights. What makes these roles different? High level exposure to some of the UK’s most complex data environments Working for one of the UK’s largest marketing agencies; huge investment into training, impressive clients and inspiring leaders Range of clients across entertainment, travel, automotive and retail What’s in it for me? Opportunity to work in a data role where you can apply creative and strategic thinking Chance to make inroads with huge client brands and network with influential agency contacts Diversify your experience by gaining an agency role; develop client facing skills and abilities in working in a fast paced, creative environment What skills do I need to apply? Strategic analytics, insights consulting around the use of data within organisations OR Data driven CRM or loyalty experience OR Hands on CRM or marketing analytics, ability to plan how data is used within targeted marketing EXPERIENCE REQUIRED Educated to degree level in a relevant subject; numerate or marketing related You will have experience in data planning and building data strategies for large volume omnichannel marketing campaigns You will have skills in data manipulation, building robust test and learn plans and reporting on campaign performance You will have solid experience in managing third party data partners / providers / agencies You will have a strong understanding of CRM, email and database platforms and be confident talking to clients about the ‘art of the possible’ in terms of highly personalised, customer led, real time engagement Experience in leading or managing others, formally or informally – but a desire to manage a team and grow potential is key TO APPLY For further information or to apply please contact: Kate McDermott Management Consultant - Blue Pelican Marketing For more vacancies which may suit your needs, please visit us at www.bluepelican.com