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Randstad Business Solutions
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London, Greater London
Head of Membership Proposition Growth Marketing
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Job Type: Full-time |
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Salary: £65,000 per annum |
Overview
Head of Membership Proposition ( Growth & Product Marketing, working within a subscription based business model) £65K-75K Company type: Global Business Intelligence Provider (financial services and asset management) - this role will works across the whole portfolio. This is an exciting new role for a strategic and hands on membership marketing or product marketing leader - with a careful mix of strategy and operations / execution, thinking and doing. As the Head of Proposition & Growth Marketing you'll lead the day-to-day efforts to grow demand for the membership propositions across our brands, reaching and engaging with our target customer base, and further enhancing our offering within and across our brand membership portfolio. Benefits: Central Office Location Competitive salary and bonus International Offices, HQ in London Scaling, with marketing leading products A chance to build a division, excellent career path and impact Great company benefits Beautiful office environment Responsibilities Lead and manage the overall marketing-based activities to drive corporate memberships across our products - being as strategic as hands-on; a thinker and a doer Steer the selection, business case, and Own the day-to-day execution and continued development of ongoing management of channels and tactics to generate demand from new potential customers for sales to act on the membership proposition across our brands, and opportunities to test and develop innovations within and across our brand portfolio - working closely with sales, engagement, tech product development, content/insight/data teams - as well as the events side of the business Oversee the suite of tools, tactics and approaches used to segment and engage our prospective audiences in a scalable way Stay on top of market research and our own market analysis & business strategy to prioritise our efforts to extend our reach in our target market segments Manage the relationship with any outsource specialist marketing needs to support our efforts Regularly evaluate & report on progress, and enable rapid testing with clearly defined outcome metrics, to continuously enhance effectiveness of the tactics used, and to consider new approaches where relevant Lead and manage the team, identifying opportunities to support professional development opportunities Requirements: Ideal candidates will have a strategic mindset and a doing attitude, rolling up your sleeves to see what's happening at the coalface and how this interacts with our strategy, with the drive and approach to execute plans quickly. You will have a great opportunity, with excellent support in a dynamic environment, to contribute to our growth across our chosen markets, developing yourself and those around you, and having fun along the way. A proven leader in product marketing, membership marketing and in driving business growth through value propositioning and demand generation Has significant, hands-on experience, working in data-driven yet creative customer-centric roles in a B2B tech environment, or proven success developing skills and experiences that could transfer into this role Experience in high growth, changeable business environments where ambitious organic & inorganic growth is the norm A strategic thinker with excellent people, project and time management skills A natural-born networker with high energy; a self-starter with a commercial edge and an entrepreneurial mindset Experience working within or exposure to multi-brand / subscription / product-centric / membership proposition tech businesses with a customer-centric approach to delivery A strong communicator and team player with technical affinity and understanding, including with CRMs (Salesforce), customer service, data visualisation (Tableau etc) and other related tools A natural partner to all of sales leads/account managers, customer success, and product/content/data teams, helping to influence and respond to priorities Experience within / appreciation of the asset management industry (desired) Drive and passion for working in an entrepreneurial environment and being a reliable team leader and team player who loves to have fun and work with senior and junior team members alike Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.