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Harnham
,
London, Greater London
DMP Audience Specialist
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Job Type: Full-time |
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Salary: £35,000 per annum |
Overview
DMP AUDIENCE SPECIALIST £35,000 - £45,000 BONUS BENEFITS LONDON This is a huge opportunity for someone with hands on experience using a DMP to play a major role in this company's digital focused future. If you are highly analytical and are looking for an exciting opportunity to refine your skills within a major UK media entertainment company, this could be the role for you. THE COMPANY One of the most well-known names in the UK media space, this huge company compete with some of the biggest names to provide entertainment to the nation. Following a complete restructure of their digital ecosystem, they have now created a brand-new role to drive their digital activity through cutting edge technology. THE ROLE: As DMP Audience Specialist, you will act as the subject matter expert for all DMP related activity. This includes analysing and segmenting first and third-party data in order to create audiences. In specific, you can expect to be involved in the following: Closely analysing and segmenting first and third-party data from Media Index (newly onboarded DMP) alongside other sources e.g. CDP Using data to create new audiences Work collaboratively with the sales team to advise on how best to utilise audiences and in turn, pitch that to clients Attending some client pitches in order to answer and consult on technical questions Reporting on recommendations and their success through Excel YOUR SKILLS AND EXPERIENCE: The successful applicant will have the following skills and experience: An undergraduate degree Strong hands on commercial experience using a DMP for audience analytics, preferably Bluekai, Lotame or Adobe Some commercial experience segmenting audiences and providing recommendations accordingly Commercial experience in a client facing role or attending pitches Previous commercial experience using Excel to report on audiences THE BENEFITS: Base salary of up to £45,000 bonus benefits A highly autonomous and responsible role Huge social culture including events, days out ad after work drinks HOW TO APPLY: Please register your interest by sending your CV to Beth Williams via the Apply link on this page. N.B. This client does not offer sponsorship for candidates who are not permitted to work in the UK.