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Harnham
,
London, Greater London
DMP Specialist
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
DMP Specialist London £40,000 - £45,000 plus bonus benefits An exciting opportunity to work with a reputable entertainment brand as a DMP Specialist within their UK offices, whereby you will be responsible all audience segmentation within the platform and supporting with retargeting strategy. If you have a background solely within audience segmentation or perhaps within programmatic trading and have some exposure to DMP analytics, this role is well-suited. THE COMPANY A well-known entertainment brand with an advanced digital analytics structure and strong grounding within the media space. This client has recently had a push within the Programmatic space, towards launching audience products, which is where this role sits within the business. As such it is an incredibly exciting time to join. THE ROLE As a DMP Specialist, you will report directly to the Programmatic Audience Director and be the main point of contact for anything DMP related. As such, this person will be instrumental in categorising and segmenting, first- and third-party data from the acquired DMP and other data sources. As such, will create audiences, provide go to market strategy for the sales team to pitch relative to this and report on the effectiveness of which through Excel. Key responsibilities are as follows: Analyse and segment 1st and 3rd party data Advise the sales team on best practice to implement audiences and how best to pitch that to clients Occasionally attend sales pitches as the technical point of contact for anything DMP related Analyse and report on the success of such recommendations through the Platform and Excel YOUR SKILLS AND EXPERIENCE: The successful DMP Specialist will have: An undergraduate degree A background in implementing DMP audience analytics, ideally with platforms such as Blue Kai, Lotame or Adobe Audience Manager Have experience segmenting and developing go-to-market strategy for 1st and 3rd party data Utilised Excel or SQL to identify touch points where audiences are engaging Attended pre-sales pitches with the sales team and been the technical point of contact THE BENEFITS £40,000 - £45,000 plus bonus benefits Work for a reputable organisation with a relaxed culture Brand new vertical with lots of autonomy and room to grow HOW TO APPLY Please register your interest by sending your CV to Francesca Harris via the Apply link on this page. N.B. This client does not offer sponsorship for candidates who are not permitted to work in the U.K.