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Workshop Recruitment
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Portsmouth, Hampshire
Customer Marketing Manager
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Job Type: Full-time |
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Salary: £35,000 per annum |
Overview
Customer Marketing Manager / Senior Executive £35-38K Portsmouth Our client is seeking an experienced marketing specialist to help drive communication with their users through push, email, and other in-app communications to meaningfully drive user retention, engagement, and resurrection. You will work with teams across marketing, product development, and analytics in order to develop strategic initiatives and execute campaigns that support their client base throughout their customer journey. You will be responsible for the marketing retention strategy and outputs that will improve retention in both the UK and USA. Duties Create and execute CRM campaigns that strategically speak directly to company users through push, email and in-app comms. You will take full ownership of CRM from lifecycle communications, through to re-engagement and growth. Identify user segments, analyse their behaviour, create and execute campaigns to engage and retain those segments. Manage continued development of marketing platforms (push notification/email platforms, in-app notification platforms, and in-app advertising platforms) to support needs. Work cross-functionally with Product, Creative, Design, Data/BI, Strategy and Marketing departments. Review of the key moments in the customer life cycle and strategies to increase retention. Customer Journey Mapping analysing touch points with the organisation and maximizing all commercial opportunities. Overseeing all direct communications with customers through the CRM. Custodian of all CRM testing strategies to ensure the company is always on the leading edge of customer retention. Work with the content and marketing studio to deliver collateral that aids the strategic approach whilst using push notifications and emails to engage the company's users in a way that improves the user experience while at the same time growing activity and retention. Research the competitive landscape of what the company's competitors use and innovations in the industry, relaying these features to their developers and ensuring that the features and the platform as a whole work on a day-to-day basis. Experience & Qualifications: Fluent in written and spoken English, and skilled with writing compelling marketing copy Strong interpersonal and stakeholder management skills Exceptional project management capabilities Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts Creative marketing and communication skills Strategic mindset to see beyond the day-to-day grind to help reach marketing and sales goals and overall improve the customer experience Self-starting, confident individual able to perform in an entrepreneurial, agile environment Comfortable with spreadsheet analysis and manipulation Experience with CRM platforms and marketing automation platforms such as Hubspot, Totango, and/or customer.io preferred Design skills and proficiency in digital design tools 3 years of B2C or B2B marketing experience 3 years using a marketing automation/CRM solution Cross-channel campaign experience, where channels included both push and email Strong copywriting skills. Understanding of audience segmentation as well as user behaviours, expectations, and interactions throughout a user lifecycle. Project Management or Product Marketing Management skills a plus.