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Kantar Group Limited
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London, Greater London
Digital Campaign Manager
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Job Type: Full-time |
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Overview
Kantar is looking for a Director of Member Content who takes our performance to the next level. This role directs two HTML developers and one Adobe Campaign Manager. It reports into the Vice President, Membership and is instrumental to the success of communication with our panel members. The ideal candidate has strong leadership skills, an understanding of what high quality looks like, and drive performance on data-informed decisions. You’ll manage the email, traffic and analytics supporting our member communications in partnership with our Director of Member Communications. Nobody knows consumers better than Kantar. Providing insight and inspiration to help clients flourish in an extraordinary world, we bring together 9 of the world’s leading research, data and insight brands. Our global team of 30,000 people in more 100 countries delivers specialist insight, business strategies and consultancy support. KEY OUTCOMES Evangelize content marketing throughout the organization Improve our abilities to measure the impact of content and campaigns Develop a set of dashboards/reports that communicate marketing performance Development and optimization of the lead management process and lead scoring methodology to ensure quality leads are generated with minimum lead leakage Leveraging processes and tools, grow the database, including integrity, enrichment, build out, and targeting/segmentation approach Meet calendar goals for HTML and analytics development CAPABILITIES Experience in SEO, marketing automation and conversion optimization Experience with Adobe Campaign manager and HTML email development Excellent project and time management skills Strong experience in content marketing with a proven track record of achieving goals and leading high-performance teams (min. size of 5 members) An entrepreneurial mindset and inclination toward telling stories with data JOIN US At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity, therefore we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics. PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit .