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BMS Performance Ltd
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London, Greater London
Digital Marketing Manager
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Job Type: Full-time |
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Salary: £32,000 per annum |
Overview
Digital Marketing Manager for an International Events and Exhibitions business This exciting portfolio focuses on investment in the energy sectors of Africa and South America Creating the digital campaign strategy across the Energy Portfolio (PPC, Email, SEO, Social, Web and Adwords) to generate leads The Role: This international events and exhibitions organisation are seeking an ambitious Digital Marketing Manager to join their ever-growing marketing department. The main objective of this role is to increase delegate attendance across the regional portfolio of exhibitions via digital channels. The successful individual will have experience setting up and executing PPC and Adword campaigns along with a high level of keyword research. Outside of PPC the focus of this role is email marketing, and you'll also have exposure to SEO, website management and social media. The role itself will sit within the marketing function reporting into the Head of Marketing and working closely with the Sales Team. The objective of this role is to generate leads through the digital channels. This is a both a strategic and hands on role with a high degree of autonomy. Responsibilities for the position of Digital Marketing Manager Improving the customer journey from start to finish Generate Marketing Qualified Lead for the sales team End to end management of full-mix marketing campaigns Creation of all PPC and Adword campaigns Editing the website and email templates via HTML A mastery of email campaigns by utilising Pardot In depth reporting and analysis on digital channel success Inbound and organic website strategy (SEO, UX, user journey and Google Analytics) CRM management Management of exhibition social media accounts Content marketing strategy for all digital channels To be considered for this role you must have : 3 years' experience from an events background Experience or interest in the events industry would be ideal Clear and demonstrable experience of hands on SEO, PPC, HTML, Pardot, Google AdWords Marketing qualifications will be advantageous The Company: The company are an internationally renowned B2B events and exhibitions business and have recently relocated to a new office in order to further their growth and expansion plans. With events running across the globe, this portfolio's events focus on investment in the energy sectors in Africa and South America. This business value their culture and are looking for more than just a CV with the right qualifications; working in a beautiful open plan office, the teams work very closely together in a collaborative environment to achieve common goals. The Package for Digital Marketing Manager Salary: £32,000-£34,000 £5,000 bonus Full list of benefits Location : The position of Digital Marketing Manager will be based in South West London BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role. If you have recently met with a BMS Consultant at our London office please contact them directly to discuss this opportunity.