Web Analytics Manager

CarFinance 247 ,
Manchester, Greater Manchester
More Details
Job Type: Full-time
Salary: £45,000 per annum

Overview

Web Analytics Manager We are currently recruiting a newly created Web Analytics Manager where they will be able to follow their passion for data and digital media. You will be joining us as we embark on our journey of improvement helping us stay up to date with the newest technologies. As the Web Analytics Manager you will help boost our digital platforms by implementing tools that will only benefit us. Within the role of Web Analytics Manager you key responsibilities will be Support the marketing and product teams by providing them with data insights that can better commercial performance Conducting detailed analysis and reporting on website traffic and conversion metrics Producing insightful research pieces to help inform strategies of the product teams with a view to improve the overall performance Utilise data knowledge to provide ad hoc analysis using Google Analytics Create dashboards to report on weekly, monthly and quarterly KPI’s Take charge of BAU tagging using Google Tag Manager Carry out and report on A/B testing and report on findings to enhance website and apps Combine qualitative data such as customer feedback with quantitative data to gain deeper insights To be successful in the role of Web Analytics Manager our ideal candidate will have Experience working in an ecommerce business Degree in marketing, economics, computer science or similar In-depth knowledge of Google Analytics Proficient with dashboard software such as Google Data Studio, Looker, Tableau or Power BI Experience using A/B testing tools like Optimizely, Qubit, VWO SQL skills Experience with web and app tracking metrics

People also viewed