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Broster Buchanan Ltd
,
London, Greater London
Digital Analytics Manager
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Job Type: Full-time |
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Salary: £50,000 per annum |
Overview
Our client is a FTSE listed data and information services company based in central London. As part of a radical, marketing transformation programme, the business is forming a new marketing and automation team and as such is looking to recruit a Digital Analytics Manager. This newly created role will be a key leadership position in the marketing performance and automation team and will directly to the VP. The candidate will be responsible for driving actionable insight from digital channels and properties across the portfolio of brands, hiring and developing a team of three and be a subject matter expert in all thing's digital analytics. To be successful the candidate will have significant knowledge on multi-channel marketing and be comfortable setting up measurement frameworks and tracking taxonomies. As well as familiarity with the wider digital marketing eco-system and how this integrates. The key responsibilities will include: Recruiting and building out the digital analytics team Development of a digital measurement framework that ladders up to our business objectives and goals Implementation of a group wide digital analytics dashboard that will provide very clear insight to SMEs and agencies - driving optimisation Roadmap prioritisation and delivery Overseeing all tracking specifications across websites and apps Taking the lead on MTA analysis Taking the lead on enterprise tracking projects (either stand alone or as part of a wider program) Working with the Digital Operations Manager to agree the group wide tracking taxonomy Budgetary responsibility for digital analytics tools and systems Strong demonstrable experience as a web/digital analyst working across multi channel global businesses. The candidate must have technical experience of tag creation and implementation as well as proficient in developing tracking specs for implementation. Google Analytics qualified (or an expert user) with experience of using Big Query and SQL. Strong knowledge of digital marketing channels is a must as well dashboarding experience. exposure to Datorama is preferred.