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MVF
,
London, Greater London
Paid Search Specialist - PPC
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Job Type: Full-time |
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Salary: £40,000 per annum |
Overview
Our Story MVF is one of the world’s leading customer generation companies. Since winning the 2013 Sunday Times Tech Track as the fastest growing UK tech company (with 3-year average annual growth of 278%), the company has grown 7-fold in size again. We now employ over 450 people in the UK and USA, and run marketing activities in more than 100 countries. The result of our growth and scale means our annual media spend is over £55M/year and are a Top 30 UK billing client with Google and growing rapidly. We are on a mission to accelerate our clients’ growth by building the world’s most effective marketing platform through a passion for data, relentless innovation and the development of world class teams. The Biddable marketing department is made up of several teams operating across a number of marketing platforms on a pure direct response performance model including Paid Search and Display (primarily on Google & Bing), Paid Social (Facebook, Instagram), Native (Taboola, Outbrain etc), Emerging paid media (Twitter, LinkedIn etc), YouTube and Programmatic Display (DBM). The Role The Specialist role encompasses elements of high level account management and project management and consultancy in a performance marketing context. It is reserved strictly for people with deep knowledge of at least one Biddable channel, and with broad understanding of several. These individuals are equipped with an array of digital marketing tools, techniques and strategies, who will be expected to troubleshoot complex problems beyond the understanding of most Senior Execs. They will be expected to lead high level projects with multiple stakeholders in areas including (but not limited to) marketing innovation, best practice, martech and data utilisation. They will possess extremely strong account management skills and will be capable of delivering in the most complex and challenging of circumstances. These individuals are tasked with ensuring we are operating at the cutting edge of world class performance marketing. Within the SEM team of over 25 people you will be responsible for PPC, Display, Discovery and YouTube campaigns. The SEM bills nearly £20M a year with all activity being managed on a pure profit performance basis and YoY media growth of over 50%. Requirements: Marketing Channel Expertise - Minimum of 2-3 years experience of direct response campaign delivery. Should have a detailed understanding of strengths and tactics of specialist core marketing platform. This includes current betas and trends and how to troubleshoot. Wider Marketing knowledge/skills - Experience/knowledge of other channels or related technical experience with relevant platforms Marketing Strategy - Be able to problem solve and drive results from marketing challenges but working with others and implement platform expertise. Project management and problem solving - Experience in leading projects which delivered outcomes whilst working with members of different teams. Experience in training/educating others - Good communication skills for informing stakeholders and/or training of more junior members Responsibilities Key Account Management - This could include managing and exceeding targets for important/complex high GP contributing campaigns or potentially improving the performance of under performing high potential campaigns. Launches, advises and troubleshoots on key new verticals and brand new business models. Lead and contribute to longer term projects across wider marketing teams. Maintaining external relationships with platform contacts. Acts as a platform consultant across the wider team and help dictate and strategies about how we run our core marketing channels. Drives and encourages new creative processes and ideas within team. The type of creative required to test will vary depending on core marketing channel Leads testing on the platform/channel. Delivers training to new/existing team including workshop on specific areas/platforms. Contributes to the values assessment and salary review processes.