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Louis~Hampshire
,
London, Greater London
Marketing Campaigns Specialist
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Job Type: Full-time |
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Salary: £30,000 per annum |
Overview
Marketing Campaigns Specialist c£33k, plus Bonus and Benefits The client is a multinational Group which provides leading-edge technology solutions. These are deployed within a variety of environments and applications for B2B customers across a range of sectors throughout the UK. As a dedicated marketing resource for a fast growth division, the role will work closely with the Commercial Director, and sales and product management colleagues, to plan and deliver impactful marketing campaigns for all target verticals. The role will develop, implement, measure and report on campaigns across a range of channels and media, with a remit to raise brand and product profile, and to drive quality lead generation in support of sales. We are looking for candidates experienced in creating and delivering integrated campaigns across the media and channel mix, including social media, email, website and display, events, press and PR, and thought leadership content. The role will source, write and optimise content for all channels and audiences; for example case studies and thought-leadership led campaigns. As such good copywriting skills will be important. You will be adept at using customer and market data to inform, target and plan campaigns, and will understand the importance of marketing analytics, and using this to inform future activities. The role will work closely with wider marketing and product colleagues in terms of resources and sharing of knowledge and expertise, as well as with external agencies as required. Candidates will be looking to build on existing experience in end-to-end campaign or marcomms management, where there has been a B2B and lead generation focus. This may have been gained across a variety of solutions, products, or business services, although ideally IT or technology led in nature. Excellent project management skills are important, with the ability to manage and prioritise a busy schedule of activities.