Brand Manager

Russell Taylor Associates ,
Preston, Lancashire
More Details
Job Type: Full-time

Overview

BRAND MANAGER - PRESTON A fantastic manufacturer and supplier of a range of Health products are now looking for a Brand Manager to join their marketing team. Aim: Drive brand growth and develop competitively advantaged brand equity. Company Part of a large global group, this company is a leading UK manufacturer of Vitamins, Minerals and Supplements to health food stores, pharmacies and groceries, with over 190 products throughout 15 health categories. The group is a leading manufacturer of high-quality pharmaceuticals and are represented in more than 30 countries globally. Due to substantial growth plans they are now looking for a Brand Manager to support their marketing strategy. Key Responsibilities; Support Marketing Strategy development in consultation with Head of Marketing Conduct Brand analysis, diagnostic, identifying weaknesses and opportunities Develop and deploy annual Marketing plans for all brands Development of Brand identity toolkit Compelling, distinctive creative campaign development Design & packaging development across the portfolio Media planning across all consumer touchpoints Work with Digital lead to develop & monitor successful social media programme Manage Consumer PR strategy and key messaging Pricing analysis, strategy and deployment Develop key consumer influencer and ambassador relationships Assist Product Development Manager in developing forward innovation funnel NPD Launch planning to ensure consumer uptake Business case development to support key initiatives Strong project management of marketing activity Championing the brand internally and externally Strong cross functional working, pivot for all brand activities Developing and sustaining strong working relationships with all stakeholders Seek out new marketing opportunities and mitigate risks Identifying key insights from competitor, consumer, category analysis Ongoing budget planning and spend control Key point of contact for all supporting agencies and partners Person We are looking for a proven Brand Manager, with product experience, working direct with the consumer to raise awareness of the brand. The ideal candidate will have : A B2C background with full knowledge of the marketing mix Minimum 2-3 year proven experience in a similar role within the retail sector / pharma, sport nutrition or health industry / OTC experience would be advantageous Be analytical and able to use data to provide commercial insight Used to working as part of a team to achieve company objectives Commercially aware and an excellent communicator Commutable to Preston What you will receive in return : Industry leading salary Company bonus scheme Company pension contribution 23.5 days holiday bank holidays (increasing on length of service) Cycle to work scheme All products available at a discounted rate This is a fantastic opportunity to join a great company with fantastic growth plans and a superb office culture/environment. Apply now for this fantastic role with your CV and a brief covering letter. Important Information: We endeavour to process your personal data in a fair and transparent manner. In applying for this role, Russell Taylor will be acting within your interest and will contact you in relation to the role, either by email, phone or text message. For more information see our Privacy Policy h t t p s : / / w w w . r u s s e l l - t a y l o r . c o . u k / p r i v a c y - p o l i c y on our website. It is important you are aware of your individual rights and the provisions the company has put in place to protect your data. If you would like further information on the policy or the GDPR please contact us on h r r u s s e l l - t a y l o r . c o . u k

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