Social Media Co-ordinator

Culture Recruitment Ltd ,
Birmingham, West Midlands
More Details
Job Type: Full-time
Salary: £20,000 per annum

Overview

Social Media Co-ordinator - Central Birmingham - Client side role £20-£21,000 DOE My client is a leading retail business with a great culture, they are looking to recruit for a Social Media Co-ordinator to manage the day-to-day group social media accounts and e-commerce support across company web platforms. Key Accountabilities Contribute to, implement and analyse the social media strategy with a view to enhancing brand advocacy Develop/repurpose all social media content Build key internal relationships to support the delivery of said strategies, acting as main brand advocate Support the E-commerce Manager to ensure that all website content is up to date, accurate and reflects the best customer experience Social Media Strategy Will work with the E-commerce Manager to create a realistic social media strategy which will then be used to inform content creation Adapting strategies to increase the fan base across different social media sites such as Facebook, Twitter, Instagram, Pinterest (but not limited to) Devising and managing a campaign calendar and conceptualising tactics to increase audience participation Develop an optimal posting schedule, considering web traffic and customer engagement metrics Aligning social media strategy with product and marketing calendar (offline and online) Ensuring all campaigns and posts are legally compliant with correct terms and conditions and no copyright infringements Take responsibility for weekly/monthly and period social reporting, adding insights and actions Analyse all campaigns to constantly optimise and improve ROI, continually suggesting areas for improvement including opportunities to test Manage all marketing competitions including fulfilment of prizes, winners tracker and any subsequent issues Day-to-day management of limited social budget to be signed off with the Ecommerce manager. In an effort to exploit all available strategies for drawing in new visitors and achieving overall aims, the coordinator will seek to exploit all potential levers and best practices including (but not limited to) search engine optimization, relevant brand partners, in store events, customer service etc to help achieve overall aims Stay up-to-date with changes in all social platforms ensuring maximum effectiveness Report on online reviews and feedback from customers and fans (via constant monitoring) Suggest new ways to attract prospective customers, like promotions and competitions Content Creating and curating engaging multimedia content across social platforms and emails in line with set strategy Keep the Marketing and digital team up to date with campaign content plans as well as the latest trends, audience preferences, social innovation and behaviours on social channels Chief Brand Advocate This person is the highly public online voice of the brands and should seek opportunities to actively engage followers in dialogue in an effort to transform potential customers into advocates for the brand Close liaison with customer service to ensure that any customer feedback is dealt with quickly, concisely and in a consistent manner - looking to increase efficiency here wherever possible The social media coordinator will collaborate with all company divisions to create relevant content and interactive media experiences through the social sites - relationship building Facilitate online conversations with customers and respond to queries Key Performance Indicators Social media likes Social media engagement Consistent execution of the brand and tone of voice across all social touchpoints Candidate Profile A key customer contact role, this level of engagement requires respectful and effective communication, and a "voice" personable enough to retain visitors through one-on-one interaction A thorough knowledge of the brand and products you represent is imperative, as you are the conduit between the public and your company, and the public will view you as an authority on your company's operations (as should the company internally) Ability to work across two brands adapting content and tone of voice accordingly An infectious enthusiasm for furniture and social media Excellent communication skills both written and verbal Be an active, interested consumer both online in general but particularly via social media, to ensure that we are constantly employing best practice as a business Despite not being customer facing, we require that all roles within the business are held by people passionate about our customers. This will ensure that all tasks and requirements are approached with a customer first mentality You will be a self-starter, passionate about social media, with an obsessive attention to detail. Well organised, aiming to manage own diary delivering projects on time to hit the hectic retail calendar Forthcoming with constructive challenges to the business A constant striving to improve how we do things, looking to implement cost and time efficiencies Good team player - part of a small team within a business operated with a family run ethos Proven work experience as a social media coordinator Expertise in multiple social media platforms Ability to deliver creative content (text, image and video) - in a timely manner Familiarity with online marketing strategies and marketing channels Ability to grasp future trends in digital technologies and act proactively Multitasking and analytical skills

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