Marketing & Events - Beauty/luxury/ cosmetics

Dolphin Stone ,
London, Greater London
More Details
Job Type: Full-time
Salary: £35,000 per annum

Overview

Our client is looking for a Marketing and Events Executive to take responsibility for their CRM, manage SMILE loyalty program and to plan, organise and deliver Events across UK and Ireland. JOB REQUIREMENT - 3/5 years’ experience in Events / CRM /Marketing/ Retail / Customer Engagement/ luxury/ cosmetics/ beauty - Experience in Retail valuable - Beauty experience and UK market experience not a must but a plus - Knowledge of SELLIGENT and SMILE ( or similar data capture program) preferable - Creative and enjoys working in fast-paced environment. - Must be a self-starter, proactive, flexible and able to handle multitude of projects at one time. - Excellent organisational, analytical and computer skills required, including Microsoft Outlook, Word, Excel and PowerPoint - Drive, positive, can-do attitude, team player Marketing and Events Executive KEY JOB RESPONSIBILITIES: 1. CRM Develop a communication & engagement plan for in store customers via Emails or Mailers to highlight new launches, tell the story of the Brand and invite customers to relevant events or Masterclass - On Email - liaise with Paris e-commerce to ensure offline emails are aligned and work with the team to develop new emails when required. - On Direct Mailers - work with internal and external stakeholders to develop direct mailers - including design, messaging and targeting. Work closely with Retailers and the Marketing Manager to seize relevant Customer Engagement opportunities and develop targeted campaigns aligned to brand objectives Measure ROI of Engagement plan using KPIS available with Selligent, report on CRM campaign results (open rates, CTR, engagement, ARPU, GW etc.) and optimise campaigns to deliver against KPI’s. Communicate with the brand head office in Paris to align messages and content for email and DM developments Marketing and Events Executive 2. EVENTS Lead the yearly planning, development and implementation of events with a conjunction of : - Marketing and launch driven counter events in stores - Specific Master classes / Workshops out of counter / out of store working closely with the Area Managers, Work closely with Marketing Manager / Director to develop, innovate and develop attractive and relevant Events program for UK market Forecast and plan for all POS and Sampling requirements and create necessary collateral or social assets if necessary Liaise with retail team and training team to gain input, support and buy-in for the Events Prepare post-campaign analysis for each activity reporting to Marketing Director and MD Create and execute specific events marketing programs to support our Flagship stores and explore new opportunities to engage with Flagship consumers 3. MANAGEMENT OF SMILE LOYALTY PROGRAMM Managing the in store loyalty program SMILE - liaising with Paris for IT support, training and set up as required. Troubleshooting in field issues. Managing the database updates from Non-SMILE stores and managing with HQ to ensure timely addition to database. Reporting on CRM KPIs monthly, manage and Improve the Loyalty Program Drive Engagement and Conversion via the Customer Engagement Plans Manage Field 'Smile Ambassadors’ (Motivation, follow up, Training) 4. SPACE NK ü Responsible for the Brand Ambassadors Rotas, sharing of plans, motivation and reporting of sales figures ü Manage Space NK Brand Ambassadors ü Develop a Space NK dedicated plan of Events and develop necessary and bespoke tools to drive the business

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