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Strand Recruitment Ltd
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Leeds, West Yorkshire
Digital Marketing Executive - SEO / PPC
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Job Type: Full-time |
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Salary: £25,000 per annum |
Overview
Experienced, driven Digital Marketer required to join a market leading professional services business. This growing business employ over 80 staff in Leeds and operate across 3 brands. The business has a diverse service portfolio with a varied client base - both B2B and B2C. Due to ongoing expansion, a brand-new position has opened up in the Marketing team. As SEO / PPC Specialist, you will work alongside the inhouse Graphic Designer and Social Media Executive, completing the Marketing 'power-team’. You will report directly to the Company Director and have a significant input to marketing strategy, budget and the wider company image. This business have a history of strong investment in marketing and recognise the importance of creativity, marketing evolution and expenditure. They have a strong brand presence online already - with excellent Trust Pilot Score and reviews. The potential for this role is vast and you can really make a big impact on the business success. This is a highly skilled and exciting role and will include SEO, Adwords management, PPC, campaign management and budgeting for 3 separate brands under one company umbrella. The aim is to generate online enquiries, increase brand exposure and ultimately increase ROI. You will be required to develop and manage digital marketing strategies that successfully increase traffic via strategic SEO campaigns, actively engaging traffic and organically generating leads across the business service portfolio. Responsive, bespoke design and management is key to success. The areas of focus will be:- SEO Optimise the business rankings The aim is to ensure the business is featured on page 1 for all departments. ADWORDS MANAGEMENT Think outside the box, monitor customer patterns and funnel enquiries. Focus on reducing spend and increasing return. PPC Manage spend, continually analyse success and make amendments to maximise ROI CONTENT MARKETING Produce engaging content to drive web traffic and revenue. Duties: To build SEO strategies and create campaigns that improve, develop and increase the reach of business websites. Using social media advertising and launching targeted campaigns Manage affiliate marketing Creation and management of PPC campaigns - both on Google and socail media platforms - LinkedIn, Facebook Assisting in the day to day execution of the marketing plans for each department of the business, with a slightly different target audiences. Required Skills: You will need competent experience of SEO, both technical onsite optimisations, and also driving results via a content lead SEO strategy, and be well versed in Google Analytics. A proven track record of successful SEO building and a thorough understanding of Google analytics and other methods. Enthusiasm and ambition is essential. Knowledge across all digital marketing Strong commercial awareness and creative flair Ability to gain thorough industry knowledge and develop analytic strategies to ensure marketing success. The Package Generous salary - £25- 30,000 per annum D.O.E. Progression opportunities as the business grows Free parking on site Pension and other benefits A golden opportunity to join a professional and experienced business with reputable brand. This business recognise the importance of marketing and invest heavily in branding, in order to remain a market leader in their field. To apply, please submit your CV via this website or contact Rachel Locke at Strand Recruitment for more information.